Designing Effective Instruction [Paperback]

Gary R. Morrison (Author), Steven M. Ross (Author), Jerrold E. Kemp (Author)

Book Description

ISBN-10: 0470074264 | ISBN-13: 978-0470074268 | Publication Date: October 27, 2006 | Edition: 5

This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction. Maintaining a careful balance between theory and application, the Fourth Edition presents a practical, easy-to-follow approach to instructional design that can be applied to K-12 classrooms, higher education, distance education, and business programs. The authors incorporate behavioral and cognitive approaches into their model, so that readers can reap the benefits of both.

Editorial Reviews

From the Back Cover

A highly effective model for instructional design that works in any setting

Whether you are designing instructional programs for the business environment, an elementary school, or higher education, you’ll find the proven instructional design strategies you need in this Fifth Edition of DESIGNING EFFECTIVE INSTRUCTION.

Updated and revised, the Fifth Edition equips you with practical skills for successful instructional design. The authors balance theory and application, and borrow from many different disciplines and approaches, including both behavioral and cognitive approaches. The result is an easy-to-follow, highly effective model, flexible enough to accommodate many different needs and objectives.

Features:

• Maintains an appropriate balance between theory and application with a clear, easy-to-follow presentation.
• Presents an eclectic and highly flexible model that can be adapted for use in a variety of settings and situations.
• Incorporates Expert Edge contributions from leading practitioners and scholars offering further insight into the instructional design process.
• Numerous examples, based on the authors' experiences in business, higher education, and K-12 education, emphasize the practical application of the instructional design process.

Collaborative input from leading practitioners and scholars provide insights to the instructional design process through Expert Edge contributions

• Includes real-world insights from practicing instructional designers from around the world who share their own knowledge, successes, and failures.
• Realistic problems challenge you to apply and expand your knowledge.
• Presents practice “here’s how it’s done” guidance on each element of the instructional design process.

About the Author

Dr. Gary R. Morrison teaches courses in Instructional Design and Technology at Old Dominion University in Norfolk, Virginia. During the past twenty years, he has taught courses in instructional design, message design, distance education, instructional technology research, design of computer-based instruction, and individualized instructional methods. Gary also serves as Graduate Program Director for the Instructional Design and Technology Program.

In recent years, his research has focused on instructional strategies, cognitive load theory, distance education, and the integration of technology into the classroom. Gary is author of over 20 book chapters, 50 journal articles, and 100 presentations on instructional technology. He is also the associate editor of the research section of ETR&D, and serves on the editorial boards of the Quarterly Review of Distance Education and Computers in Human Behavior. He is also the past president of the Design and Development and Research & Theory Divisions of AECT.

Gary received a doctorate in Instructional Systems Technology from Indiana University in 1977. After graduation, he worked as instructional designer for the University of Mid-America where he designed college level distance education courses. One of the courses he designed was accepted for broadcast on PBS. After two years at the University of Mid-America, Gary worked as an instructional designer for Solar Turbines International, General Electric's Corporate Consulting Group, and Tenneco Oil Company where he designed courses in a variety of formats for customers and engineers. In 1984, he accepted a faculty position at the University of Memphis where he guided the development of the instructional design and technology program for the next 14 years. In 1998, Gary accepted a faculty position at Wayne State University. In 2004, Gary accepted a position at Old Dominion University as a professor in the Instructional Design and Technology program.

Product Details

• Paperback: 464 pages
• Publisher: Wiley; 5 edition (October 27, 2006)
• Language: English
• ISBN-10: 0470074264
• ISBN-13: 978-0470074268
• Product Dimensions: 9.2 x 7.6 x 1.5 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #361,273 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

1.0 out of 5 stars A review as a textbook, November 15, 2006

By 

Virginia O'Keeffe (Ohio) - See all my reviews

This review is from: Designing Effective Instruction (Paperback)

I have had to read this text for a doctoral level curriculum class. Frankly, it is a very dry, uninteresting presentation of curriculum theory and models. This is a serious flaw, considering this is a textbook designed to instruct learners how to design effective and stimulating curriculum. In addition, the authors do not seem to understand their audience. They appear to be directing their instruction toward business, industry and technology. However, there is an occasional reference toward educators, hardly recognizing that curriculum instruction is directly related to context of area concentration. The shifting back and forth between learning theories and characteristics in list format is distracting. A good text should act as a tool for guidance. This one totally misses the mark.

2 of 2 people found the following review helpful:

5.0 out of 5 stars One of the Best Textbooks for Basic ID, May 25, 2007

By 

C. Hall - See all my reviews
(REAL NAME)   

This review is from: Designing Effective Instruction (Paperback)

I have used this text in several editions, both as a reference in my work as an Instructional Developer and as a one of several suggested ID texts I've used in teaching this subject.

It is one of the most comprehensive basic texts for the entire ID process, providing information not available in other more simplified texts. For this reason, you do not tend to read it as you would a novel. You read it in sections, to learn and apply, and you return to it later to validate your work and learn more.

One of its biggest benefits is that it presents situations and examples that can easily be applied to training in the "real world" of work, that is, in on-the-job training. It is not solely oriented toward K-12 and above educators, although it does have applicable examples for this area too.

As an ID practitioner and instructor for many, many years, I recommend this book as a basic and reference text for anyone truly interested in learning and using Instructional Design.

1.0 out of 5 stars Very dry, but good text book materials, February 16, 2011

By 

Rosa - See all my reviews

This review is from: Designing Effective Instruction (Paperback)

Extremely dry. Since this book is on effective instruction, it seems odd that it is so dry. Also, considering it is about design, there seems to be a lack of color, pictures, or illustrations. If this wasn't a textbook, I would have stopped reading at chapter 1. Chapter 14 should really be at the beginning, not the end of the book.