Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player


Sign in to turn on 1-Click ordering
Sell Us Your Item
For a $19.54 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Designing Effective Instruction [Paperback]

Gary R. Morrison , Steven M. Ross , Jerrold E. Kemp , Howard Kalman
4.1 out of 5 stars  See all reviews (15 customer reviews)

Buy New
$162.20 & FREE Shipping. Details
Only 3 left in stock (more on the way).
Ships from and sold by Gift-wrap available.
In Stock.
Rented by RentU and Fulfilled by Amazon.
Want it tomorrow, July 11? Choose One-Day Shipping at checkout. Details
Free Two-Day Shipping for College Students with Amazon Student


Amazon Price New from Used from
Paperback $123.75  
Paperback, February 15, 2010 $162.20  
Unknown Binding --  
Teacher Supplies
Browse our Teacher Supplies store, with everything teachers need to educate students and expand their learning.
There is a newer edition of this item:
Designing Effective Instruction Designing Effective Instruction 3.0 out of 5 stars (5)
In Stock.

Book Description

February 15, 2010 0470522828 978-0470522820 6
Updated and revised, the sixth edition equips educators with practical skills for successful instructional design. Two new chapters have been added to offer the most current information in the field. One addresses the unique design challenges and opportunities when working with different technologies. It also illustrates how to apply and adapt the design model when working with these technologies. The other presents a combination of information on the ID proposal and project management. A new section also discusses the alternatives to the traditional design process. In addition, educators will find more information about the role of the designer, which they’ll be able to apply in the classroom.

Frequently Bought Together

Designing Effective Instruction + Publication Manual of the American Psychological Association, 6th Edition
Price for both: $186.28

Buy the selected items together

Editorial Reviews

From the Back Cover

Key Benefit: This exciting text offers a solid rationale and a set of specific procedures for designing instruction. Key Topics: Grounded in current instructional design trends, the latest cognitive psychology research, and constructivism, Designing Effective Instruction establishes a foundation for systematic instructional planning, then presents a ten-element model that combines both behavioral and cognitive philosophies to create a flexible, heuristic framework for designing both traditional classroom and non-traditional, interactive learning programs. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 491 pages
  • Publisher: Wiley; 6 edition (February 15, 2010)
  • Language: English
  • ISBN-10: 0470522828
  • ISBN-13: 978-0470522820
  • Product Dimensions: 0.8 x 7.2 x 9.2 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #463,609 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
This time-tested resource has been updated to include reference to current paradigmatic trends and issues in the field of instructional design, and current "Expert Edge" inserts offer new instructional designers the experience of small cases of interest in practice today. The authors are recognized in the field of educational technology, and there are many inserts from the leaders in field and design practice in the text to provide instructors and learners with contextual examples of design issues.
By using a non-linear design model as a vehicle from which learners can generate an understanding of the systems approach to design, constructivist instructors and learners can create their own understanding of the design process. The business context of the work might distract some, but a closer look reveals many principles of good design that apply to any systematic or recursive design approach to a cognitive learning design process. It would be great to see topics on the leadership of instruction design in the organizational sense added as a chapter to this book, or to see the book integrate with web based information for use in online graduate programs, but the reference is already pretty substantial, in a good way. I intend to use this book in both my online and face to face graduate courses on instructional design - and I think I will use some of it with my undergraduate teacher preparation and education leadership students, as it is a great resource to introduce the instructional design process and roles to administrators in the knowledge era.
In my opinion, this book remains helpful as a good part of a quality, updated resource for online graduate course work targeted primarily for beginning instructional designers.
Read more ›
Comment | 
Was this review helpful to you?
11 of 12 people found the following review helpful
4.0 out of 5 stars Overall a great text February 13, 2003
This is a great entry-level jump into instructional design. THe book is well planned and chapters are very informative. I used this text for an intro to instructional design course and found it to be a good resource. One drawback is the oversimplicity of some of the examples that are presented in this text.
This is a great place to start.
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars Useful for novice IDs! January 8, 2011
I purchased this book as part of an online certificate program in Instructional Design through University Wisconsin-Stout. Ironically, after receiving the book in the mail, I realized that I had come across the same text in an earlier edition and loved it.

Overall, I find the text written in a style that feels intellectually conversational with a variety of supplemental tangents in the form of case study spotlights, visual tables, and figures. For a book, I feel they cater to a variety of learning styles as best as possible.

Each chapter includes a summary and activities and questions for application. You could read through this book and jump around to any chapter and get the feeling you're in an independent study class.

My background is in academic/career advising in higher education and I feel this is a tool that provides theoretical information in an accessible format for immediate, pragmatic use. I will definitely be referencing this book even after my class has finished. If you're new to ID, I recommend starting here!
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Education, Training and Development March 5, 2009
Format:Paperback|Verified Purchase
This book offers a series of vignettes on the building of instructional systems designs that work. Quality techniques to particular academic methods. It is a collection of what works.The introduction is really framework for the papers which follow, indeed, most of the
papers assume a familiarity with instruction, yet the book
would be useful for organizations needing standard operating procedures for designing instruction effectively.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars How To... December 19, 2012
Format:Paperback|Verified Purchase
I have learned enough information from this course textbook. It is good organizing and producing how-to tutorials, etc. I definitely recommend this book to anyone else because it is simple to read and neat in front/back covers of design.
Comment | 
Was this review helpful to you?
4 of 6 people found the following review helpful
1.0 out of 5 stars Designing Effective Instruction October 12, 2011
Format:Paperback|Verified Purchase
This publication has good content and is well organized but the print is very difficult to read. I am talking about faded grey ink with very small print. The publisher did a poor job in printing this book.
Comment | 
Was this review helpful to you?
2.0 out of 5 stars Mediocre August 16, 2013
Format:Paperback|Verified Purchase
It is too difficult to read and does not help with practical matters. Maybe a newer edition is probably better?
Comment | 
Was this review helpful to you?
5.0 out of 5 stars A classic revision. August 13, 2013
Format:Paperback|Verified Purchase
The MRK model is still classic in instructional design and of course this is the source. This revision includes extra material on project management - the next crucial step in the ID process for large organizations.
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Search Customer Reviews
Search these reviews only

What Other Items Do Customers Buy After Viewing This Item?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category