Designing Effective Instruction [Paperback]

Jerrold E. Kemp (Author), Gary R. Morrison (Author), Steven M. Ross (Author)

Book Description

Publication Date: June 1997 | ISBN-10: 0132620804 | ISBN-13: 978-0132620802 | Edition: 2nd

Our purpose in writing this text was to present an instructional design model and related information that is practical, applicable to a number of situations, and can mature with the instructional designer.

The model presented in this book is eclectic in that it borrows ideas from many different disciplines and approaches to instructional design. We believe that there is never one perfect approach to solving an instructional problem. As a result, we have incorporated both behavioral and cognitive approaches into the model so that we can reap the benefits of each.

Editorial Reviews

From the Back Cover

Key Benefit: This exciting text offers a solid rationale and a set of specific procedures for designing instruction. Key Topics: Grounded in current instructional design trends, the latest cognitive psychology research, and constructivism, Designing Effective Instruction establishes a foundation for systematic instructional planning, then presents a ten-element model that combines both behavioral and cognitive philosophies to create a flexible, heuristic framework for designing both traditional classroom and non-traditional, interactive learning programs.

Product Details

• Paperback: 301 pages
• Publisher: Merrill Pub Co; 2nd edition (June 1997)
• Language: English
• ISBN-10: 0132620804
• ISBN-13: 978-0132620802
• Product Dimensions: 9.1 x 7.4 x 0.7 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #4,131,329 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

5.0 out of 5 stars A Nicely Updated Resource for New Instructional Designers, October 7, 2003

By 

Dr. Eugene Kowch (Calgary, Alberta, Canada - University of Calgary ET Program) - See all my reviews

This review is from: Designing Effective Instruction, 4th Edition (Paperback)

This time-tested resource has been updated to include reference to current paradigmatic trends and issues in the field of instructional design, and current "Expert Edge" inserts offer new instructional designers the experience of small cases of interest in practice today. The authors are recognized in the field of educational technology, and there are many inserts from the leaders in field and design practice in the text to provide instructors and learners with contextual examples of design issues.

By using a non-linear design model as a vehicle from which learners can generate an understanding of the systems approach to design, constructivist instructors and learners can create their own understanding of the design process. The business context of the work might distract some, but a closer look reveals many principles of good design that apply to any systematic or recursive design approach to a cognitive learning design process. It would be great to see topics on the leadership of instruction design in the organizational sense added as a chapter to this book, or to see the book integrate with web based information for use in online graduate programs, but the reference is already pretty substantial, in a good way. I intend to use this book in both my online and face to face graduate courses on instructional design - and I think I will use some of it with my undergraduate teacher preparation and education leadership students, as it is a great resource to introduce the instructional design process and roles to administrators in the knowledge era.

In my opinion, this book remains helpful as a good part of a quality, updated resource for online graduate course work targeted primarily for beginning instructional designers. An innovative conceptual framework is offered by these authors, one that allows the instructor and student to choose their approach to this exciting field of study in times when good design is essential to cost effective, meaningful training and learning in both the public and private sector.

11 of 12 people found the following review helpful:

4.0 out of 5 stars Overall a great text, February 14, 2003

By 

Aaron Fried (Syracuse, NY United States) - See all my reviews

This review is from: Designing Effective Instruction, 3rd Edition (Paperback)

This is a great entry-level jump into instructional design. THe book is well planned and chapters are very informative. I used this text for an intro to instructional design course and found it to be a good resource. One drawback is the oversimplicity of some of the examples that are presented in this text.

This is a great place to start.

2 of 2 people found the following review helpful:

1.0 out of 5 stars Designing Effective Instruction, October 12, 2011

By 

Jose Sumabat - See all my reviews

Amazon Verified Purchase

This review is from: Designing Effective Instruction (Paperback)

This publication has good content and is well organized but the print is very difficult to read. I am talking about faded grey ink with very small print. The publisher did a poor job in printing this book.