Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
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Editorial Reviews
Review
"This is the right book at the right time. Increasing concerns about the quality of the data being collected online are pushing researchers to focus more on design, and to create more engaging and more usable online questionnaires. In an area where there is no shortage of opinion about what works and what doesn't work, Mick Couper gives us practical advice based in science and data. His grasp of the subject matter and his command of the relevant methodological literature has produced a book that stands alone."
Reg Baker, Market Strategies International
"What a treat! No one has been more passionate about the design of web questionnaires than Mick Couper, and this book is a tour de force - a broad, deep, thorough, and insightful array of data-based advice on optimizing web surveys. Many of the most important surveys in the future will be done via the Internet, and Mick's guidance about how to collect the most accurate data possible will no doubt guide the next generation of researchers carrying out this work."
Jon A. Krosnick, Frederic O. Glover Professor in Humanities and Social Sciences, Stanford University
"Mick Couper was present at the creation of the brave new world of Web surveys and no one knows the field better. His new book is an invaluable compendium of careful research and practical wisdom gained from over a decade of experience. Couper shows how design decisions affect both the respondent experience and the quality of data collected. Unfortunately, there are lots of bad Web surveys. Anybody who wants to conduct a good one should read this book."
Douglas Rivers, Professor of Political Science at Stanford University and Cofounder of Knowledge Networks and Polimetrix
"Mick Couper has written the book that Web survey researchers have been waiting for. Designing Effective Web Surveys is a well-written, comprehensive overview of Web survey procedures. Using a minimum of technical jargon, Mick provides the information needed to conduct high-quality Web surveys. Every researcher involved in web surveys should read it."
John Kennedy, Center for Survey Research, Indiana University
"This book provides a comprehensive and practical guide to designing web surveys which is long overdue. Couper's recommendations are grounded in theory and supported by empirical evidence. His use of full-color examples culled from a wide variety of genres effectively illustrates his recommendations and serves to underscore his point that while the web is a powerful tool for survey researchers, the design of a web survey must be approached with care. His book is certain to be an extremely useful addition to both the teaching and practice of survey research."
Rachel A. Caspar, RTI International
"This work represents the most comprehensive treatment of the subject this reviewer has encountered. Couper... provides a wealth of insights into the design of Web surveys, demonstrating many of the potential pitfalls of various techniques from the respondent's point of view.... This useful resource will influence the way Web surveys are developed for some time.... Highly recommended."
Choice
"Designing Effective Web Surveys is a must-have addition to the library of anyone who routinely conducts web-based surveys. Couper's book is a very thorough treatment of key aspects of designing and implementing web surveys, with the overriding purpose of assisting researchers in designing web surveys that produce high-quality data capable of producing valid estimates rather than producing data quickly and economically... Couper's book is an important and much needed addition to the existing survey research literature on web surveys. The book is almost worth the cost just for the voluminous bibliography of previous research on web surveys.
James J. Bason, Survey Research Center, University of Georgia for Journal of Official Statistics
Reg Baker, Market Strategies International
"What a treat! No one has been more passionate about the design of web questionnaires than Mick Couper, and this book is a tour de force - a broad, deep, thorough, and insightful array of data-based advice on optimizing web surveys. Many of the most important surveys in the future will be done via the Internet, and Mick's guidance about how to collect the most accurate data possible will no doubt guide the next generation of researchers carrying out this work."
Jon A. Krosnick, Frederic O. Glover Professor in Humanities and Social Sciences, Stanford University
"Mick Couper was present at the creation of the brave new world of Web surveys and no one knows the field better. His new book is an invaluable compendium of careful research and practical wisdom gained from over a decade of experience. Couper shows how design decisions affect both the respondent experience and the quality of data collected. Unfortunately, there are lots of bad Web surveys. Anybody who wants to conduct a good one should read this book."
Douglas Rivers, Professor of Political Science at Stanford University and Cofounder of Knowledge Networks and Polimetrix
"Mick Couper has written the book that Web survey researchers have been waiting for. Designing Effective Web Surveys is a well-written, comprehensive overview of Web survey procedures. Using a minimum of technical jargon, Mick provides the information needed to conduct high-quality Web surveys. Every researcher involved in web surveys should read it."
John Kennedy, Center for Survey Research, Indiana University
"This book provides a comprehensive and practical guide to designing web surveys which is long overdue. Couper's recommendations are grounded in theory and supported by empirical evidence. His use of full-color examples culled from a wide variety of genres effectively illustrates his recommendations and serves to underscore his point that while the web is a powerful tool for survey researchers, the design of a web survey must be approached with care. His book is certain to be an extremely useful addition to both the teaching and practice of survey research."
Rachel A. Caspar, RTI International
"This work represents the most comprehensive treatment of the subject this reviewer has encountered. Couper... provides a wealth of insights into the design of Web surveys, demonstrating many of the potential pitfalls of various techniques from the respondent's point of view.... This useful resource will influence the way Web surveys are developed for some time.... Highly recommended."
Choice
"Designing Effective Web Surveys is a must-have addition to the library of anyone who routinely conducts web-based surveys. Couper's book is a very thorough treatment of key aspects of designing and implementing web surveys, with the overriding purpose of assisting researchers in designing web surveys that produce high-quality data capable of producing valid estimates rather than producing data quickly and economically... Couper's book is an important and much needed addition to the existing survey research literature on web surveys. The book is almost worth the cost just for the voluminous bibliography of previous research on web surveys.
James J. Bason, Survey Research Center, University of Georgia for Journal of Official Statistics
Book Description
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys.
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5.0 out of 5 stars
Review of Designing Effective Web Surveys by Mick Couper,
This review is from: Designing Effective Web Surveys (Hardcover)
I wish I could give this book 4 and a half stars, but being forced to choose between 4 and 5 stars, I'll give the 5. Mick Couper executes a foundational book on the art and science of conducting web surveys. In particular, he treats the design of the data collection instruments, as seen by the respondent, in extraordinary fashion. His knowledge and grasp of the research is well demonstrated in this book and he lets you know the strengths and weaknesses of all his references.
In addition to the narrative, Couper gives many screen shots that illustrate both good and bad practice. And in the world of web surveys, it is true that a screen shot is worth a thousand words. I think this book is most appropriate for the following audiences: (1) students of survey methodology, (2) those who implement web surveys including systems staff and project staff, (3) project managers who wonder why it is so tough to get things right, and (4) web-survey software developers. Here are two suggestions for any future editions of this volume. First, I would include more information on satisfying accessibility requirements. People with visual, motor, or aural challenges trying to answer a web survey need to be accounted for. There is some information given for this topic, but the industry needs a specific overview. Second, it would be very helpful to have a fuller treatment of the web instrument in the context of a multimode survey. There is a little information given, but it can be challenging to implement a survey in the three-way dance of web, CATI, and paper modes (or any two-way subset). Since many government surveys find themselves having to satisfy both the accessibility and multimode requirements, they may find that design options become constrained. But my suggestions for additional information should not be taken too much as criticism. Couper has defined his topic well and within that domain does a superb job. Another book that needs to be written is on multimode survey management, of which the web mode is included. The reader of this review should know that I know Dr. Couper through many meetings at conferences over the years, and some email correspondence. I also took a web-survey design short course from him several years ago. Mark M Pierzchala MMP Survey Services, LLC
5.0 out of 5 stars
Excellent resource for the survey researcher,
This review is from: Designing Effective Web Surveys (Paperback)
Having designed a few web-based surveys for program evaluation and social science research purposes, I have found it hard to get good information on the research issues related to web surveys. Most stuff that's out there is geared toward market research and/or convenience samples, not social science research. I found this book to be both highly professional (research-based) and very readable and down-to-earth. This is a book on research methodology that I actually enjoyed reading cover-to-cover. It's hard to imagine that such a book exists. I highly recommend this book to anyone who is attempting to do scientific survey research with the help of the Web. This is an excellent resource.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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going beyond the basics, reward survey, scrolling surveys, paging designs, breakoff rates, paging version, postcard prenotice, main visual field, scrolling version, scrolling approach, radio button version, item missing data, survey software systems, missing data rates, scrolling designs, monitor width, browser width, conjoint methods, survey invitations, establishment surveys, survey designer, survey completion, skip instructions, active content Key Phrases - Capitalized Phrases (CAPs): (learn more)
University of Michigan, Putting the Questions, United States, Internet Explorer, Canadian Census, Implementing the Design, Statistics Netherlands, Census Bureau, African American, American Indian, National Census Test, Disagree Strongly, Strongly Strongly, Navigation Tools, Agree Neither Disagree, Decennial Census, Male Female, Knowledge Networks, National Geographic, Adobe Photoshop, New Hampshire, American Community Survey, Survey Completed, Continue Figure, Lozar Manfreda Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
going beyond the basics, reward survey, scrolling surveys, paging designs, breakoff rates, paging version, postcard prenotice, main visual field, scrolling version, scrolling approach, radio button version, item missing data, survey software systems, missing data rates, scrolling designs, monitor width, browser width, conjoint methods, survey invitations, establishment surveys, survey designer, survey completion, skip instructions, active content Key Phrases - Capitalized Phrases (CAPs): (learn more)
University of Michigan, Putting the Questions, United States, Internet Explorer, Canadian Census, Implementing the Design, Statistics Netherlands, Census Bureau, African American, American Indian, National Census Test, Disagree Strongly, Strongly Strongly, Navigation Tools, Agree Neither Disagree, Decennial Census, Male Female, Knowledge Networks, National Geographic, Adobe Photoshop, New Hampshire, American Community Survey, Survey Completed, Continue Figure, Lozar Manfreda Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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