Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design [Hardcover]

Peleg Top (Author), Jonathan Cleveland (Author)

Book Description

Publication Date: January 26, 2010

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

Editorial Reviews

About the Author

A veteran designer, Peleg Top founded Top Design and grew it to be one of Los Angeles' most notable and sought after design firms specializing in cause related work. For nearly two decades, Peleg and his creative team worked with all sizes of cause-related organizations from small grass roots nonprofits to corporate giants. Some of his more prominent clients included Toyota, The National Academy of Recording Arts and Sciences (The Grammy's), Steven Spielberg's Shoah Foundation, AIDS Healthcare Foundation, City of Hope Cancer Center and Tiger Woods Foundation. Drawing on his many years as an agency owner, Peleg is currently a professional mentor specializing in helping creative entrepreneurs across the country grow their businesses, become better leaders and live spiritually fulfilling lives. Peleg is the author of Design for Special Events (Rockport Publishers), Letterhead & Logo Design (Rockport Publishers) and The Designer's Guide to Marketing and Pricing (How Books).

Product Details

• Hardcover: 288 pages
• Publisher: Harper Design (January 26, 2010)
• Language: English
• ISBN-10: 0061765309
• ISBN-13: 978-0061765308
• Product Dimensions: 11.1 x 8.6 x 1.1 inches
• Shipping Weight: 3.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #572,774 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great summary of design for social good, February 28, 2011

By 

Natacha Poggio "valkiria" (Hartford, CT USA) - See all my reviews
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Amazon Verified Purchase

This review is from: Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design (Hardcover)

I'm very pleased to see that books like "Designing for the Greater Good" are finally being published. This book showcase examples of social causes and visual communication design addressing ethical issues. It provides a wide range of case studies and a fresh look at what nonprofits are doing to spread their messages. I use it as a reference in my classes, and inspiration for my students.

5.0 out of 5 stars Double Inspiration, August 24, 2011

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Form Five - See all my reviews

Amazon Verified Purchase

This review is from: Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design (Hardcover)

Non-profits need design that's just as clever and inventive as big corporations and the firms in this book deliver. As one of the contributors we feel honored to be along side some of the biggest names and most up and coming talent in the business. From Moxie Sozo's truly amazing Hurricane Poster Project to tiny firms doing local projects there's a ton of great energy, ideas and art in here. Logos, Posters, Campaigns, Brochures and more are sure to get your creativity and social awareness fired up. ps we're on page 167 posters for the ACLU and no we don't get anything if you buy the book--except a little more satisfaction.