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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) Paperback – January 14, 2014


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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing) + Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) + Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
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Product Details

  • Series: Columbia Business School Publishing
  • Paperback: 144 pages
  • Publisher: Columbia University Press; Spi edition (January 14, 2014)
  • Language: English
  • ISBN-10: 023116467X
  • ISBN-13: 978-0231164672
  • Product Dimensions: 8.4 x 8.9 x 0.9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #154,111 in Books (See Top 100 in Books)

Editorial Reviews

Review

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About the Author

Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth.

Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C.

Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.


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Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By B. Johnson on February 12, 2014
Format: Paperback Verified Purchase
Design Thinking is a hot ticket right now. This is just what it says it is - a "fieldbook." It sets out a simple, systematic 15 step process and provides a set of tools to guide anyone through the design thinking process. The process is based on generating answers to 4 key questions -- What Is? (the status quo and the problems with it) What If? (the possible solutions) What wows? (what attracts customers to prefer it as the solution) What works? (features and functionality of the solution that solve the problem). Simple? And clever. The book also provides 18 tools to implement the 15 steps.

I took the author's Coursera course. I recommend the course and this book to anyone who is considering using -- or merely becoming knowledgeable about -- Design Thinking.
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1 of 1 people found the following review helpful By Avid Buyer on January 20, 2014
Format: Paperback Verified Purchase
A pragmatic book that explains in a simple and easy way how to apply design tools into your business.
This book is for managers and business individuals that would like to use design thinking tools to fostering innovation and growth into their companies.
From a startup to a large multinational, the tools can be applied to any scenario with the adequate political environment.
The book has several tool exercises so you can also test your knowledge on design thinking.
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1 of 1 people found the following review helpful By Jim Mandas on January 15, 2014
Format: Paperback
I read the first book, Designing for Growth: a design thinking toolkit for managers, and the field book was a nice surprise. I found myself grabbing for the field book a few times already during a current project I’m working on. This book is much more about design but about how to use Design Thinking for Innovation. The book plays off the content from the first book, but like the “field book” title, is small and compact with templates that can be used while working on a project as a reference.
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1 of 1 people found the following review helpful By Matthew on January 13, 2014
Format: Paperback Verified Purchase
I took Professor Liedtka's online course, Design Thinking for Business Innovation, last year and really enjoyed it. I've read the Designing for Growth book and this is a great compliment to it. If you took the class, some of these templates were available early but I'm glad I have the paperback version now.

Design thinking is a hot topic right now. Liedtka and Ogilvie have created an accessible and pragmatic toolkit for field work. Employees and entrepreneurs everywhere that are eager to try a new approach to creating customer value should check it out. I highly recommend it.
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