This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well.
[This] book is rich with information on each tool, taking you through the elements clearly and crisply. If design thinking intrigues you, this would be a good place to start.
(Harvey Schachter Globe & Mail
Anyone wishing to get up to speed on design thinking by actually test-driving the methodology on their own will find great value in this tutorial-in-a-book
(Matthew May AMEX OPEN Forum
A fine survey of a hot business trend.... Highly recommended.
(The Midwest Book Review
This intelligent how-to follow-up to the first wave of popular design books will serve as a useful guide to going through a design project from start to finish.