This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
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First Sentence:
The great American actress Helen Hayes once said, "It's what you learn after you know it all that really counts." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
summative evaluation play, health communication campaign models, financing media campaigns, highrisk youth, evaluating mass media campaigns, successful mass media campaign, mass media health campaigns, health communication campaigns, health behavior campaigns, campaign designers, more effective campaigns, abuse prevention campaigns, audience segmentation, mass media components, public communication campaigns, fear appeals, formative research, comparative synthesis, campaign messages, interpersonal channels, hoped for results, age groupings Key Phrases - Capitalized Phrases (CAPs): (learn more)
North Karelia, Los Angeles, Stanford Heart Disease Prevention Program, Entertainment Industries Council, Johns Hopkins University, New York, University of Southern California, National Institute, Latin America, Third World, Kansas City, Stanford University, Harvard Alcohol Project, Nancy Reagan, Associate Professor, Minnesota Heart Health Program, White House, Human Interaction Research Institute, Michigan State University, Population Communications, School of Medicine, Stanford Program, Cuando Estemos Juntos, Scott Newman Center, Stop the Madness New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
The great American actress Helen Hayes once said, "It's what you learn after you know it all that really counts." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
summative evaluation play, health communication campaign models, financing media campaigns, highrisk youth, evaluating mass media campaigns, successful mass media campaign, mass media health campaigns, health communication campaigns, health behavior campaigns, campaign designers, more effective campaigns, abuse prevention campaigns, audience segmentation, mass media components, public communication campaigns, fear appeals, formative research, comparative synthesis, campaign messages, interpersonal channels, hoped for results, age groupings Key Phrases - Capitalized Phrases (CAPs): (learn more)
North Karelia, Los Angeles, Stanford Heart Disease Prevention Program, Entertainment Industries Council, Johns Hopkins University, New York, University of Southern California, National Institute, Latin America, Third World, Kansas City, Stanford University, Harvard Alcohol Project, Nancy Reagan, Associate Professor, Minnesota Heart Health Program, White House, Human Interaction Research Institute, Michigan State University, Population Communications, School of Medicine, Stanford Program, Cuando Estemos Juntos, Scott Newman Center, Stop the Madness New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 15
books:
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6
books
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- Public Communication Campaigns by Ronald E. Rice in Front Matter, page 46, and page 145
- Heart Disease (Natural Way) by Richard Thomas on page 174
- Development Communication: Information, Agriculture and Nutrition in the Third World (ALCB) by R Hornik on page 102
- Communication Theory (Human Communication Series) by Lawrence D. Kincaid on page 121
- Silicon valley: A novel by Michael Rogers on page 149
See all 15 books this book cites
- The Imperative of Health: Public Health and the Regulated Body by Deborah Lupton on page 108
- Medicine, the Market and the Mass Media: Producing Health in the Twentieth Century (Routledge Studies in the Social History of Medicine) by Virginia Berridge on page 114
- Organizational Aspects of Health Communication Campaigns: What Works? by Thomas E. Backer in Front Matter
- Human Services And The Media (Applied Social Problems & Intervention Series) by Edward Allan Brawley in Back Matter
- Television AIDS And Risk: A Cultural Studies Approach to Health Communication (Australian Cultural Studies) by John Tulloch in Back Matter
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