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Designing Media Hardcover – October 15, 2010

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Editorial Reviews

Review

On the surface, just another anthology of interviews. But the interviews are so good! And the range of voices so rich! I'm an unwilling fan of this book. Bill Moggridge moves the questions way beyond normal discussions about 'media.'

(William Drenttel, The Design Observer Group)

Print isn't dead, Designing Media, a fascinating new doorstop of a book by Cooper-Hewitt, National Design Museum chief Bill Moggridge, seems to say. It's just waiting for design to save it.

(Fast Company)

The ways in which media are conceived, formed, and distributed have long undergone change, but now they are in full revolution. There is nobody better than Bill Moggridge to shed an illuminating beam upon the people behind these changes: not the technologists, but the writers, artists, musicians, editors, publishers, and dreamers who are changing our perceptions of the possible. Moggridge is a master of the interview -- getting to the core and then collecting and distilling the essence in brief, insightful vignettes. This book is fun to peruse but even more worthy of thorough digestion, rumination, and reflection.

(Don Norman, Nielsen Norman Group, author of Living with Complexity)

Under Moggridge's watch, Designing Media becomes more than a set of interviews. By the final comments in the last interview, the thrust of its underlying thesis that 'the printed word will not disappear' simply serves as a valedictory to a thesis that the reader has already discovered for themselves. Moggridge assures us that, 'while digital media is directly responsible for falling revenues in music, film and the printed word, individuals and companies will find ways to carve niches in the new digital domain.'

(Core 77)

We often hear that mainstream media like television and print are dead. Or perhaps undead -- thoughtless, empty shells of human culture and creativity that will soon be vanquished by the heroism of digital technologies. But one need not look far to see that such claims are simply wrong. People still watch TV, go to bookstores, buy CDs, and so on. In Designing Media, Bill Moggridge and his interviewees show us that something more subtle is happening: pre- and post-digital media are combining in weird and complex ways -- neither one winning or losing, but each changing the other. Like this book, the future of media is not a vanquishing of monsters but a series of conversations between forms.

(Ian Bogost, Georgia Institute of Technology, coauthor of Newsgames: Journalism at Play)

About the Author

The award-winning designer Bill Moggridge, pioneer in interaction design and integrating human factors disciplines into design practice, was Director of the Cooper-Hewitt National Design Museum in New York City and a founder of IDEO, the famous innovation and design firm.

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Product Details

  • Hardcover: 592 pages
  • Publisher: The MIT Press; Har/Dvdr edition (October 15, 2010)
  • Language: English
  • ISBN-10: 0262014858
  • ISBN-13: 978-0262014854
  • Product Dimensions: 8 x 1.1 x 9 inches
  • Shipping Weight: 4.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #981,712 in Books (See Top 100 in Books)

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9 of 10 people found the following review helpful By SFTechGuru on November 17, 2010
Format: Hardcover
This is a book I've been waiting for. It's an entertaining and very informative
compilation about the move from mainstream "old" media to the "new" digital
media. The book literally speaks for itself by including a great DVD with 17
interviews of everyone featured within.

The author is design guru Bill Moggridge, who co-founded the legendary Silicon
Valley product design firm IDEO. For this book, he identified and interviewed 37
of the most influential people in the media world. Designing Media gives a rare
look into the work and lives of those who are shaping the digital age. Watching
the videos is like having a conversation with these thought leaders in your own
living room.

The group includes legends in design, media, technology and communications.
Seriously, these are the people who are changing our lives ever day. Tech icons
like Chad Hurley (YouTube), Mark Zuckerberg (facebook), Jimmy Wales
(Wikipedia), Ev Williams (Twitter), Craig Newmark (craigslist) and Tim
Westergren (Pandora), among others.

I'm a businessman and a huge fan of rock music, so it was great to find Roger
McNamee, who is both a musician (lead guitarist, Moonalice) and founder of a
successful investment company. I was surprised, but excited to see German
rock star Blixa Bargeld and his beautiful wife Erin Zhu. Together, they have
created a new Internet based subscription business for Blixa's band,
Einsturzende Neubauten. Blixa may be the international celebrity, but his wife is
a creative genius too.

I am wondering about some obvious omissions, such as Steve Jobs from Apple.
Read more ›
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2 of 2 people found the following review helpful By productdesigner on May 2, 2011
Format: Hardcover
This book interviews some of the top thinkers and do-ers in the world of media, with Bill Moggridge sharing his thoughts along the way. Each interview offers insight into our future in terms of anything and everything media related- from new music distribution models to what social networks mean in the long run. If you're interested at all in what the always connected future holds for us, I highly recommend checking out this book.
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Format: Hardcover Verified Purchase
If you read this collection of interviews with important people in the world of design, technology, and media in 2013 or later, you should realize that the interviews were conducted circa 2008-10, and some of the discussions are dated. For example, there's an interview about an e-reader that never took off and the Current TV network is gushed over as if it's going to change the world (it was recently purchased by Al Jazeera and no longer exists).

Still, the interviews are interesting to read. The questions generally focus on how the interviewees got where they are, where their big ideas came from, their core principles, and how they operate. Some of the big names interviewed here include Mark Zuckerberg (Facebook), Tim Westergren (Pandora), Craig Newmark (Craig's List), and Jimmy Wales (Wikipedia). But many of the interviews with less famous people--a design columnist for the New York Times/International Herald Tribune, the former CEO of HarperCollins, an HBO executive--are just as interesting. These are all people who have changed the world to different extents.

The interviews are really just enough to pique your interest; they are neither long nor terribly deep. I found the commentary surrounding the interviews somewhat lacking in depth and analysis. Still, I found myself Googling people and concepts to learn more, so the book as a whole was worth reading. It is well suited for reading piecemeal at the coffee table or before going to sleep.
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