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Designing the Obvious: A Common Sense Approach to Web & Mobile Application Design (2nd Edition) (Voices That Matter) Paperback – November 26, 2010

ISBN-13: 978-0321749857 ISBN-10: 0321749855 Edition: 2nd

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Product Details

  • Series: Voices That Matter
  • Paperback: 304 pages
  • Publisher: New Riders; 2 edition (November 26, 2010)
  • Language: English
  • ISBN-10: 0321749855
  • ISBN-13: 978-0321749857
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,071,489 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.

Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.

Customer Reviews

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Rob Huddleston on March 30, 2011
Format: Paperback Verified Purchase
Towards the end of this book, the author states: "At this point in Web history, we've run out of excuses for bad design." The statement is absolutely true, and yet doesn't explain why so many bad - indeed horrific - designs persist on the web. I can think of only one good explanation: too few designers have read Hoekman's books. There is simply no way you can read this or its companion title, "Designing the Obvious", without questioning almost every decision you've ever made in web design. And that's a good thing, as those questions you'll be asking will inevitably lead to your site's improvement.
Unlike "Designing the Obvious", this book does not spend much time on specifics "how-tos" on improving design. Rather, it presents a set of real-life stories of bad designs and how they were (or could have been) improved using the author's advice. The format, along with Hoekman's eminently readable style, make this a fast, enjoyable read.
My only regret about the book is that it cannot be made required reading for anyone delving into web design. If it was, the web would be a better place; as is, you can at least make your site stand out as one of those people actually *want* to visit by reading this book.
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By Chase Buckner on February 18, 2014
Format: Paperback Verified Purchase
Very readable and kept me interested. I have no interest in pursuing the area of HCID but I still found it to be a beneficial read. Can take some concepts presented in the book and apply them to other aspects of life
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Format: Paperback Verified Purchase
This book is a thoughtful and engaging review of best practices towards making a high quality web application. I would recommended it for anyone who has any role of developing web apps.
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2 of 4 people found the following review helpful By 93309jd on December 28, 2012
Format: Paperback
I had read Steve Krug's "Don't make me think", and a few other usability books, but wanted to give this one a shot based on the other positive reviews here. All I can say is that I didn't really take away that much, but that's probably because I am not building any kind of complex application, rather a relatively static site with a few dynamic components. If your app is complex and has a lot of user interaction to it and processes, this is a good book for you. Frankly, I didn't really get that much out of it, just the same old "less features, less confusion, mvp type stuff".
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0 of 1 people found the following review helpful By Marc S. Ardizzone on October 12, 2011
Format: Kindle Edition Verified Purchase
This book is a must have for anyone who architects or designs websites and/or applications. Buy this book, you will not be disappointed.
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