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Designing Personalized User Experiences in eCommerce (Human-Computer Interaction Series) [Hardcover]

Clare-Marie Karat (Editor), Jan O. Blom (Editor), John Karat (Editor)

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Book Description

ISBN-10: 140202147X | ISBN-13: 978-1402021473 | Publication Date: March 31, 2004 | Edition: 1

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.

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Product Details

Hardcover: 360 pages
Publisher: Springer; 1 edition (March 31, 2004)
Language: English
ISBN-10: 140202147X
ISBN-13: 978-1402021473
Product Dimensions: 9.7 x 6.5 x 0.8 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #3,270,616 in Books (See Top 100 in Books)

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Inside This Book (learn more)

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
psychological customization, designing personalized user experiences, focal retailer, focal vendor, ecommerce personalization, graduation requirements met, incumbent interface, electronic shopping environments, objective market position, compound hypertext, micro services, personalization policies, personalization systems, personalization research, computer mediated social interaction, gateway variables, personalized product recommendations, successful personalization, ubiquitous commerce, personalization features, personalizing interaction, recommender systems, buyer context, scoring tree, personalization rules

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Designing Personalized User Experiences, Personalization Consortium, Cyber Dialogue, Personal Book, Clare-Marie Karat, World Wide Web, Kluwer Academic Publishers, Morgan Kaufmann, Ticketless Travel, Household Articles, Kitchen Utensils, Lecture Notes, Mind-Based Technologies, Cambridge University Press, Roy Morgan Research, Available Figure, Computing Systems, Forrester Research, Sanitary Articles, Excel Home Centre, Federal Trade Commission, Harris Interactive, Internet Computing, Main Street

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