Designing Search: UX Strategies for eCommerce Success (UXmatters) [Paperback]

Greg Nudelman (Author), Pabini Gabriel-Petit (Editor)

Book Description

Publication Date: May 24, 2011 | ISBN-10: 0470942231 | ISBN-13: 978-0470942239 | Edition: 1

Best practices, practical advice, and design ideas for successful ecommerce search

A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface.

• Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers
• Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions
• Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices
• Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience

Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.

Editorial Reviews

From the Back Cover

They've found you. Now be sure they can find what they want

People shop online because it's convenient. If your search application doesn't make it easy to find what they want to buy, they'll go somewhere else. It's that simple.

Designing a great search experience, however, isn't that simple. You need this book, full of UX design strategies and patterns that have been carefully developed, researched, and tested for success. Use them, and your customers will buy more, leave your store happier, and tell their friends and social networks about the positive experience they had using your site or mobile app.

• Don't just add new features — create memorable, delightful search experiences

• Turn "no search results" pages into new sales opportunities

• Discover why shoppers behave as they do

• Use "more like this" search to help your customers make quick decisions

• Design intuitive search interactions using faceted search filters

• Use contextual mobile search to create portable ecommerce solutions

• Take full advantage of the unique design challenges and capabilities of tablet devices

• Learn from case studies that put the design concepts into practice

• Use novel search design patterns to trounce your competition

Go to http://www.designcaffeine.com/designingsearch/ for a bonus chapter introducing designing search features for ecommerce help systems and an appendix highlighting crucial best practices!

About the Author

Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people's lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.

Launched by Founder and Publisher PABINI GABRIEL-PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) — from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community.

Product Details

• Paperback: 368 pages
• Publisher: Wiley; 1 edition (May 24, 2011)
• Language: English
• ISBN-10: 0470942231
• ISBN-13: 978-0470942239
• Product Dimensions: 7.5 x 0.8 x 9.2 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #634,917 in Books (See Top 100 in Books)

More About the Author

Greg Nudelman's first experience with designing for mobile came when he joined the SkunkWorks team that created the original eBay mobile app that today generated over 5 Billion dollars in revenue. For 12 years, Greg worked with today's top Fortune 500 companies, non-profits, and startups: eBay, WebEx, Wells Fargo, IBM, Groupon, Associated Press, US Patent Office, and many others.

Greg is a the author of Designing Search: UX Strategies for eCommerce Success (Wiley, 2011) with a solid 5-star rating on Amazon. Greg's work was featured in Lou Rosenfeld's book Search Analytics for Your Site (Rosenfeld Media, 2011).
Greg's second book on mobile design is currently in progress and targeted for the end of 2012. Greg authored over 30 industry articles on mobile and tablet design and design strategy for leading industry magazines: Smashing Magazine, Boxes and Arrows, JavaWorld, ASP.NET Pro, UXmatters and UXMagazine. Greg is a FatDUX, Rosenfeld Media and eConsultancy affiliate and workshop leader, and taught design workshops at Associated Press, Wells Fargo, Marquette University, and HULT Business school. Greg is an internationally acclaimed speaker, with repeated appearances at leading industry events like IA Summit, WebVisions, Design4Mobile, Search Engine Summit, Enterprise Search Summit, Net Squared Conference, DrawCamp and SketchCamp. Greg is a co-founder of the UX SketchCamp movement with the landmark UX SketchCamp SF 2011 event. Greg's company, DesignCaffeine, Inc. is based in the San Francisco Bay Area.

Most Helpful Customer Reviews

5 of 5 people found the following review helpful

5.0 out of 5 stars Just take me to the detail page already ! June 17, 2011

By Don Young

Format:Paperback|Amazon Verified Purchase

I've just finished reading Designing Search what a great book. I love shopping online, nothing beats knowing you're avoiding the drive to the mall, the irritating crowds you can sit at home listen to your favorite music and with coffee in hand get the bargain you always wanted. Well that's the theory anyway. I often find the browsing on sites confusing and so quickly turn to the search box. After all, it's search it'll work like Google right? Wrong! Just as with me by the time the average person gets to using the search function they've already given up on the site navigation so the one thing they desperately need now is a great search experience. All too often that's missing. In this book the author talks the reader through what makes a good search experience. He shows the user the major site search patterns and explains why they improve the user experience. There are contributions from some of the most highly regarded UX folk. This book will become an often reference that will time and time again provide a solution to the tricky problem of site search.

Currently Amazon isn't showing the book contents. I find this very annoying when trying to decide on a book. Take a look at the book contents, I'm sure you'll find something that's relevant to your e-commerce site right now.

Chapter 1 - Starting search from Zero: Winning strategies for no search results pages.

Chapter 2 - How shoppers search

Chapter 3 - Choosing the right search results

Chapter 4 - Balancing pogo-sticking and page relevance

Chapter 5 - Making $10,000 a pixel: Optimizing thumbnail images in search results

Chapter 6 - Best practices for ads in search results

Chapter 7 - Best practices for designing faceted search filters

Chapter 8 - Numeric Filters: Issues and best practices

Chapter 9 - Date Filters: Issues and best practices

Chapter 10 - The mystery of filtering by sorting

Chapter 11 - Designing query disambiguation solutes for online shopping

Chapter 12 - Introducing the more like this design pattern

Chapter 13 - Designing effective breadcrumbs

Chapter 14 - The brave new world of visual browsing

Chapter 15 - Designing mobile search: turning limitations into opportunities

Chapter 16 - Designing patterns for more effective mobile faceted search

Chapter 17 - Search on tablet devices: the flight of discovery

oh and just between you and me, there's a secret bonus chapter
[...]

Chapter 18 Search for ecommerce help systems

1 of 1 people found the following review helpful

5.0 out of 5 stars Essential for all web & software designers June 25, 2012

By Nathanael Boehm

Format:Paperback

This is THE book on designing search for websites and software that designers should own. Comprehensive, well-researched and illustrated with lots of examples. Even touches on Augmented Reality and Near-Field Computing which I don't imagine getting to play with for a few years yet. Personalised search, social search, mobile search, recommendation systems ... it's all here.

1 of 1 people found the following review helpful

5.0 out of 5 stars excellent analysis April 16, 2012

By wary consumer

Format:Paperback|Amazon Verified Purchase

Points out the good and bad ideas that o.e may ha ve not noticed otherwise. Excellent design patternsand a good explanation of design patterns