Automotive Holiday Deals Books Gift Guide Books Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Prime Music Sweepstakes egg_2015 All-New Amazon Fire TV Grooming Deals Gifts for Her Amazon Gift Card Offer cm15 cm15 cm15 $30 Off Amazon Echo $30 Off Fire HD 6 Kindle Cyber Monday Deals Indie for the Holidays in Prime Music Shop Now HTL
Designing for the Social Web, eBook and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Designing for the Social Web 1st Edition

26 customer reviews
ISBN-13: 978-0321534927
ISBN-10: 0321534921
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Condition: Used: Like New
Comment: .
Access codes and supplements are not guaranteed with used items.
38 Used from $0.01
More Buying Choices
13 New from $6.99 38 Used from $0.01
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

Get Up to 80% Back Rent Textbooks

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more | Shop now

Editorial Reviews

From the Back Cover

No matter what type of web site or application you're building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you'll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you've launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It's about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

About the Author

Massachusetts-based JOSHUA PORTER is a web designer, consultant, and blogger who has been building web sites for over a decade. His company, Bokardo Design, focuses exclusively on the interface design and strategy of social web sites and applications. Josh also publishes the popular blog,


Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Paperback: 192 pages
  • Publisher: New Riders; 1 edition (May 4, 2008)
  • Language: English
  • ISBN-10: 0321534921
  • ISBN-13: 978-0321534927
  • Product Dimensions: 7 x 0.4 x 9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #639,858 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

30 of 31 people found the following review helpful By M., Marcus on August 21, 2008
Format: Paperback
The book is a fast read. It's written in a conversational style, which means it's sometimes very verbose but rarely difficult to understand. There are some references, most of them to blog posts or web sites. A lot of the information sounds more like opinions and the background info is not really explained. The writer makes many unnecessary comments and opinions on things that are very loosely related to the treated subject.

The scope of the book is large. This means that the treatment of topics is shallow. Inside one chapter I could find very interesting paragraphs and then a couple of pages of uninteresting (too shallow or repetition of something that was self evident or repetition) musings. The book would have benefited from more editing and condensation of ideas, as it seems the writer would have had more to say on many topics. This is why it's a shame that the expression is not more condensed and organized.

I would recommend the book as an introduction to many issues concerning modern web site design from a non-technical perspective. I didn't find many new things in the book, but found some inspiring thoughts or comments on existing sites. The problem was that due to the unevenness, there was no fast way of recognizing the less interesting material. But, it's a fast & easy read, so not too much time is lost on the boring parts. I felt i got some ideas & inspiration from it which is always nice.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Joshua Porter pours his knowledge about user interface design in social media in this title. While the AOF method (Activities, Objects and Features) he presents early in the book gets a bit confusing when you first read about it, very quickly you get his point.

The design framework he presents is aimed at taking new users of a social site through the steps that make up the usage lifecycle: not being aware of the site > becoming interested in it > using the site for the first time > becoming a regular user > becoming a passionate user.

I see a practical application of Joshua's design philosophy in the way (a platform for you to create your own social network) is put together: it is easy for a new member to sign up and create/manage a profile page, interact with other members and sharing with others inside or outside the network so as to make more people aware of the network.

The main downside I found to the book was that, in an attempt to be more comprehensive, it went into certain topics that had little to do with design, such as the case with the chapter on "Authentic Conversations" (why they are the most important thing you can do for your social web site) and the closing chapter on "Funnel Analysis" which seemed a bit rushed and disconnected from the rest. Still, the chapter on authentic conversations was useful and even the one on metrics carried weight and useful tips, just not as much as the rest of the book.

Overall, a very good reference for folks needing to catch up with the social web in the sites they manage.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
23 of 26 people found the following review helpful By TR6zo on May 21, 2008
Format: Paperback Verified Purchase
First, this is not a programming book- there are no lines of code. Instead, this is about the design of social websites. It is very well written, with many illustrations and examples, in a style which makes it both easy to read and useful as a reference. It's clear that the author put a lot of time into this- probably because he's read countless books himself lacking in these areas. You can probably find books with more information on each topic he discusses but I have never seen one that pulls the information together so completely and coherently. For this alone, he deserves high marks.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
12 of 14 people found the following review helpful By Eric Marden on June 5, 2008
Format: Paperback
I highly recommend any web developer read this book. Its a very quick read (I think I spent 5 hrs total with the book over the course of a few weekends), and well worth your time.

It basically presents a lot of common knowledge about designing social features into web software as a coherent package. There aren't a lot of earth shattering ideas in the book, but having all the info in one place was very helpful. It focuses on the user experience, so don't expect any graphic design, or programming knowledge to be inferred, but it will get you thinking about how the social web works, and how to get it to work to your advantage. The last chapter on measuring your success is also quite good, and is tool agnostic.

There was nothing in the book that I didn't agree with, which is rarity for me. And all of the links cited in the footnotes will expand on the topics he presents to get the depth of the topic at hand the book may be lacking.

Buy it now.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5 of 5 people found the following review helpful By atmj TOP 1000 REVIEWERVINE VOICE on January 13, 2009
Format: Paperback Verified Purchase
Having only used Social sites and not having been active in designing them, this book was eye opening for me. It summed up some ideas, I was not familiar with and gave me some insight on how to pursue the design of a Social web.

I found it a nice overall view of
* "somethings to do" and "somethings not to do"
* along with the structure of how to do it
* as well as how to see if I was successful.

It was chock full of examples as well.

I felt this book had to be a challenge to research for and write as the references needed to be current to be most useful and for me they were.

Thanks for an easy to read book and a quick overview of a subject that is all to pertinent to designers today.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Want to discover more products? Check out this page to see more: sociology shopping