With the most modern survey techniques and procedures presented in an accessible format, Designing Surveys has been specifically written for the undergraduate student or novice researcher who is learning how to design and conduct a reliable survey research project, perhaps for the first time.
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Book Description
Editorial Reviews
Review
"By far, the greatest contributions of this book are found in chapters 3-6 - choosing a data collection mode, and developing and testing the instrument. The presentation was clear and insightful; the examples were effective in illustrating concepts and strategy." (Robert L. Santos Book Reviews )
"The authors are well known in the field and have both a thorough theoretical knowledge and 'hands-on' experience. The Czaja and Blair book is one of the satellite books and if it is a fair representation of the whole series, it would be worthwhile to look out for the other two. Designing Surveys is well written and is intended for novices engaging in designing a survey for the first time as well as for those with some knowledge of and experience with surveys." (Edith D. de Leeuw Book Reviews )
The authors ably manage to convey a wealth of information about the research process while taking the time to explain key terms as they proceed, without interrupting the momentum of the book. The book comprises 10 chapters which tackle all aspects of the survey research process. In summary, this book is a good, enjoyable read. A particularly appealing aspect is the way in which many chapters carry helpful hints of 'last advice'. It is obvious that the authors are experienced researchers enjoying sharing hard-earned knowledge of research techniques. all in all top marks for a well constructed and executed book that I was able to read from cover to cover in one day. (Teresa McGarry )
"The authors are well known in the field and have both a thorough theoretical knowledge and 'hands-on' experience. The Czaja and Blair book is one of the satellite books and if it is a fair representation of the whole series, it would be worthwhile to look out for the other two. Designing Surveys is well written and is intended for novices engaging in designing a survey for the first time as well as for those with some knowledge of and experience with surveys." (Edith D. de Leeuw Book Reviews )
The authors ably manage to convey a wealth of information about the research process while taking the time to explain key terms as they proceed, without interrupting the momentum of the book. The book comprises 10 chapters which tackle all aspects of the survey research process. In summary, this book is a good, enjoyable read. A particularly appealing aspect is the way in which many chapters carry helpful hints of 'last advice'. It is obvious that the authors are experienced researchers enjoying sharing hard-earned knowledge of research techniques. all in all top marks for a well constructed and executed book that I was able to read from cover to cover in one day. (Teresa McGarry )
About the Author
Ronald Czaja is an Associate Professor of Sociology and Anthropology at North Carolina State University. He teaches courses in both undergraduate and graduate reserach methodology and medical sociology. His methodological research interests focus on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990, he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigator.
Johnny Blair is the Principal Scientist and Director of the Cognitive Testing Laboratory in the Division of Survey Sampling and Methodology at Abt Associates Inc. in Bethesda, Maryland. Prior to joining Abt Associates, he was with the Survey Research Center at the University of Maryland. He began his work in survey research at the University of Illinois, Urbana-Champaign at the Survey Research Laboratory, focusing on sampling and operations management.
Johnny Blair is the Principal Scientist and Director of the Cognitive Testing Laboratory in the Division of Survey Sampling and Methodology at Abt Associates Inc. in Bethesda, Maryland. Prior to joining Abt Associates, he was with the Survey Research Center at the University of Maryland. He began his work in survey research at the University of Illinois, Urbana-Champaign at the Survey Research Laboratory, focusing on sampling and operations management.
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3.0 out of 5 stars
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This review is from: Designing Surveys: A Guide to Decisions and Procedures (Undergraduate Research Methods & Statistics in the Social Sciences, 464) (Paperback)
The book is very much focussed on practical issues. Also, at some points the authors arguments are quite redundant. I believe it to be suitable for undergraduate students. At a postgraduate level I find it less helpful because it lacks some theoretical foundations. Plus, some of the terminology used is not very precise. Furthermore, there appear to be quite a lot of translation problems when used in a German seminar (e.g. the meaning of the word design etc.).Miss Maria Faust Empirical Communication and Media Research, University of Leipzig Jan 11 2011
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Inside This Book
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First Sentence:
It would be difficult to name another social science method that has so quickly and pervasively penetrated our society as the sample survey. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nontelephone households, unit nonresponse, nonworking numbers, probation officer once, pleted interviews, residential telephone numbers, refusal conversion, item nonresponse, systematic random sample, telephone prefixes, residential numbers, cooperation rates, respondent selection, violent street crime, eligible households, unique prefixes, cognitive interviews, eligible respondents Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, North Carolina, Wake County, Bureau of the Census, White Black, University of Maryland, Adam Ln Ashe, Census Bureau, Hispanic White, Population of Raleigh, Selected States New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
It would be difficult to name another social science method that has so quickly and pervasively penetrated our society as the sample survey. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nontelephone households, unit nonresponse, nonworking numbers, probation officer once, pleted interviews, residential telephone numbers, refusal conversion, item nonresponse, systematic random sample, telephone prefixes, residential numbers, cooperation rates, respondent selection, violent street crime, eligible households, unique prefixes, cognitive interviews, eligible respondents Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, North Carolina, Wake County, Bureau of the Census, White Black, University of Maryland, Adam Ln Ashe, Census Bureau, Hispanic White, Population of Raleigh, Selected States New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 38
books:
See all 38 books this book cites
33
books
cite this book:
See all 33 books citing this book
- Survey Errors and Survey Costs (Wiley Series in Survey Methodology) by Robert M. Groves on 4 pages
- Telephone Survey Methodology (Wiley Series in Survey Methodology) by Robert M. Groves on page 231, Back Matter (1), and Back Matter (2)
- Art of Asking Questions (Studies in Public Opinion) by Stanley Payne on page 73, page 230, and Back Matter
- Surveying Subjective Phenomena. Volumes 1 & 2. (Vol 1 & 2) by Charles F. Turner on page 231, and Back Matter
- Measurement Errors in Surveys (Wiley Series in Probability and Statistics) by Paul P. Biemer on page 231, and Back Matter
See all 38 books this book cites
- Adventures in Social Research: Data Analysis Using SPSS for Windows 95/98, Includes Dataset from the 1998 GSS for Use with SPSS Base 9.0 and 10.0 ... Methods & Statistics in the Social Sciences) by Earl R. (Robert) Babbie in Front Matter, page 377, and Back Matter
- Adventures in Social Research: Data Analysis Using SPSS for Windows 95/98, Includes Dataset from the 1998 GSS for Use with SPSS Base 9.0 and 10.0 ... Methods & Statistics in the Social Sciences) by Earl R. Babbie in Front Matter, page 377, and Back Matter
- Real World Research: A Resource for Social Scientists and Practitioner-Researchers (Regional surveys of the world) by Colin Robson in Front Matter, and page 267
- Doing Research in the Real World by David E Gray on page 122, and Back Matter
- Standardization and Tacit Knowledge: Interaction and Practice in the Survey Interview by Douglas W. Maynard on page 310
See all 33 books citing this book
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