The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.
Designing Surveys
and over one million other books are available for Amazon Kindle.
Learn more
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||||||||||||||
 Sell Back Your Copy for $7.71
Whether you buy it used on Amazon for $30.73 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $7.71.
Used Price$30.73
Trade-in Price$7.71
Price after
Trade-in$23.02 |
Book Description
Frequently Bought Together
Editorial Reviews
Review
"In Designing surveys, Ronald Czaja and Johnny Blair do an excellent job of giving the academic and professional viewpoints of creating, conducting, and presenting small- to moderate-scale survey information. Designing surveys does an excellent job of defining each type of survey and providing sample question to consider. The graphics and tables presented in each chapter show the amount of research that Czaja and Blair have put into the content in this book." (Jackie Damrau Book Reviews )
"Designing Surveys: A Guide to Decisions and Procedures is, to paraphrase the authors' words, a practical and realistic guide to conducting small-to-moderate scale surveys. This is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research, Czaja and Blair have clearly made an effort to build rapport with undergraduate students. Faculty adopting Designing Surveys: A Guide to Decisions and Procedures will appreciate the attention paid to the details of survey design." (Sarah R. Phillips January 2006 )
"A practical and realistic guide to conducting small-to-moderate scale surveys, this is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research." (Sarah R. Phillips, Pacific University )
"Designing Surveys: A Guide to Decisions and Procedures is, to paraphrase the authors' words, a practical and realistic guide to conducting small-to-moderate scale surveys. This is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research, Czaja and Blair have clearly made an effort to build rapport with undergraduate students. Faculty adopting Designing Surveys: A Guide to Decisions and Procedures will appreciate the attention paid to the details of survey design." (Sarah R. Phillips January 2006 )
"A practical and realistic guide to conducting small-to-moderate scale surveys, this is a book aimed at those beginning their survey research experience. The well-written and clearly organized text would be best suited to advanced undergraduates or graduate students beginning their own research." (Sarah R. Phillips, Pacific University )
About the Author
Ronald Czaja is an Associate Professor of Sociology and Anthropology at North Carolina State University. He teaches courses in both undergraduate and graduate reserach methodology and medical sociology. His methodological research interests focus on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990, he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigator.
Johnny Blair is the Principal Scientist and Director of the Cognitive Testing Laboratory in the Division of Survey Sampling and Methodology at Abt Associates Inc. in Bethesda, Maryland. Prior to joining Abt Associates, he was with the Survey Research Center at the University of Maryland. He began his work in survey research at the University of Illinois, Urbana-Champaign at the Survey Research Laboratory, focusing on sampling and operations management.
Johnny Blair is the Principal Scientist and Director of the Cognitive Testing Laboratory in the Division of Survey Sampling and Methodology at Abt Associates Inc. in Bethesda, Maryland. Prior to joining Abt Associates, he was with the Survey Research Center at the University of Maryland. He began his work in survey research at the University of Illinois, Urbana-Champaign at the Survey Research Laboratory, focusing on sampling and operations management.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3.0 out of 5 stars
from Pine Forge site,
By Terry Z (DC) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Designing Surveys: A Guide to Decisions and Procedures (Undergraduate Research Methods & Statistics in the Social Sciences, 464) (Paperback)
The book is very much focussed on practical issues. Also, at some points the authors arguments are quite redundant. I believe it to be suitable for undergraduate students. At a postgraduate level I find it less helpful because it lacks some theoretical foundations. Plus, some of the terminology used is not very precise. Furthermore, there appear to be quite a lot of translation problems when used in a German seminar (e.g. the meaning of the word design etc.).Miss Maria Faust Empirical Communication and Media Research, University of Leipzig Jan 11 2011
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
It would be difficult to name another social science method that has so quickly and pervasively penetrated our society as the sample survey. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nontelephone households, unit nonresponse, pretest methods, refusal conversion, residential telephone numbers, nonworking numbers, probation officer once, residential numbers, item nonresponse, cognitive interviewing, cognitive interviews, web surveys, behavior coding, systematic random sample, respondent selection, main data collection, telephone prefixes, violent street crime, cooperation rate, unique prefixes, interviewer behaviors, eligible respondents, eligible households, respondent behaviors, telephone studies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Reducing Sources of Error, Census Bureau, United States, Selecting the Method of Data, University of Maryland, North Carolina, Wake County, Surveys Exhibit, Current Population Survey, Adam Ln Ashe, American Indian, County Subdivision, More Persons, Pacific Islander, Selected States, Raleigh City Black, Surveys Second New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
It would be difficult to name another social science method that has so quickly and pervasively penetrated our society as the sample survey. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
nontelephone households, unit nonresponse, pretest methods, refusal conversion, residential telephone numbers, nonworking numbers, probation officer once, residential numbers, item nonresponse, cognitive interviewing, cognitive interviews, web surveys, behavior coding, systematic random sample, respondent selection, main data collection, telephone prefixes, violent street crime, cooperation rate, unique prefixes, interviewer behaviors, eligible respondents, eligible households, respondent behaviors, telephone studies Key Phrases - Capitalized Phrases (CAPs): (learn more)
Reducing Sources of Error, Census Bureau, United States, Selecting the Method of Data, University of Maryland, North Carolina, Wake County, Surveys Exhibit, Current Population Survey, Adam Ln Ashe, American Indian, County Subdivision, More Persons, Pacific Islander, Selected States, Raleigh City Black, Surveys Second New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 26
books:
See all 26 books this book cites
33
books
cite this book:
See all 33 books citing this book
- Marketing Research by Seymour Sudman in Back Matter (1), Back Matter (2), and Back Matter (3)
- Survey Methodology (Wiley Series in Survey Methodology) by Robert M. Groves on page 258, and Back Matter
- Survey Errors and Survey Costs (Wiley Series in Survey Methodology) by Robert M. Groves on page 236, and page 258
- Survey Measurement and Process Quality by Lars E. Lyberg on page 258
- Mail and Telephone Surveys: The Total Design Method by Don A. Dillman on page 258
See all 26 books this book cites
- Adventures in Social Research: Data Analysis Using SPSS for Windows 95/98, Includes Dataset from the 1998 GSS for Use with SPSS Base 9.0 and 10.0 ... Methods & Statistics in the Social Sciences) by Earl R. (Robert) Babbie in Front Matter, page 377, and Back Matter
- Adventures in Social Research: Data Analysis Using SPSS for Windows 95/98, Includes Dataset from the 1998 GSS for Use with SPSS Base 9.0 and 10.0 ... Methods & Statistics in the Social Sciences) by Earl R. Babbie in Front Matter, page 377, and Back Matter
- Real World Research: A Resource for Social Scientists and Practitioner-Researchers (Regional surveys of the world) by Colin Robson in Front Matter, and page 267
- Doing Research in the Real World by David E Gray on page 122, and Back Matter
- Building Community: Social Science in Action by Philip W. Nyden in Front Matter
See all 33 books citing this book
Books on Related Topics
(learn more)
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
