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Designing with Type, 5th Edition: The Essential Guide to Typography Paperback – May 1, 2006

ISBN-13: 978-0823014132 ISBN-10: 0823014134 Edition: 5th

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Frequently Bought Together

Designing with Type, 5th Edition: The Essential Guide to Typography + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students + The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition
Price for all three: $53.15

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Product Details

  • Series: Designing With Type
  • Paperback: 176 pages
  • Publisher: Watson-Guptill; 5 edition (May 1, 2006)
  • Language: English
  • ISBN-10: 0823014134
  • ISBN-13: 978-0823014132
  • Product Dimensions: 10.9 x 8.5 x 0.5 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Best Sellers Rank: #33,194 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"An excellent and useful introduction to the subject." - Milton Glaser"

More About the Author

Mentor, author, and passionate advocate of great type and thoughtful messaging, Irene pushes herself and her team to refine the craft of visual story-telling and developing brand authenticity.

Her credentials include a prestigious degree and full-tuition scholarship from The Cooper Union for the Advancement of Science and Art, where she had the opportunity to study with educators such as Paul Rand, Lou Dorfsman, and Milton Glaser.

Irene went on to postgraduate study at The Bezalel Academy of Art and Design in Jerusalem. Upon returning to New York City, she joined a multi-disciplinary design studio, creating a variety of print and web communication pieces.

Close to a decade ago, Irene Scala teamed up with James Craig in teaching Typography at The Cooper Union and co-authoring the Fifth Edition of his the internationally-acclaimed textbook Designing with Type, 5th Edition: The Essential Guide to Typography. Together, they created the web site DesigningWithType.com, an online resource devoted to the art and appreciation of typography. The site offers a unique resource for students, educators, and professionals, showcasing talent from all over the world. And as an online companion to the Fifth Edition, Scala and Craig created DesigningWithType.com/5 to provide additional information beyond the scope of the book.

About 3 years ago, Irene accepted the challenge of joining a 2-month-old marketing start-up with sites on the higher-ed landscape. Bringing together her experience in education, design, and written communication, she was instrumental in building a dream team of designers, writers, freelance talent and trusted vendors. Using research and analytics, they create data-driven solutions and achieve results that "surprise and delight" their clients.

Today, Irene Scala continues to direct, consult, lecture, and collaborate--always seeking the next challenge and demanding great results.

Check out the small sampling of work shown here. (Due to the strategic nature of some project, not everything is publicly showcased.)

What to see more? Get in touch!
irene@designingwithtype.com

Customer Reviews

This book is very straight forward, easy to read and clarifies a-lot of information.
Tyler Hargrove
It is well written, give numerous helpful examples and tips and guides you through the information using pictures.
J. Rice
As a graphic design student, I purchased this book as the required text for my Typography I class.
Spencer M. Hall

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By John Matlock on June 16, 2006
Format: Paperback
This is the new fifth edition of this classic book on typography that first began in 1971. Since then it has become a standard of the industry. It's real strength is how it describes fonts from the standpoint of conveying feeling, readability, aspects of fonts that you wouldn't normally think about.

Type is an important part of graphics art. It is likely that in most projects type is what covers most of the page. Through the use of the proper type face, size, and special effects type can be used to assist in the conveyance of information which is what graphics art is all about.

This book has been around for some thirty-five years. It is the standard text in design schools around the world. For this fifth edition it has been redesigned, printed in full color and had much new material added without omitting features that have made the book such a valuable tool.
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7 of 7 people found the following review helpful By M. Shoemaker on September 9, 2006
Format: Paperback
This new edition (5) is a great textbook for the beginning typography class; thorough, well-written and illustrated, highlighting the most important things a beginning designer must know. It is very engaging and easy to read. Students will benefit greatly not only from using the book in class, but having it in their design library for the future. Professors will find it a great resource, along with it's wonderful companion website, which contains a vast resource of lecture material, visual samples, links and project assignments with examples of student work.
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20 of 25 people found the following review helpful By N. J. Kwiatek on September 15, 2006
Format: Paperback
I am a second year Communication Design student at a prestigious (pretentious) art school in New York City. This year marks my first foray into typography, and this book was the first recommendation on my to-buy list.

Anyone who is at least vaguely familiar with the concept of typography knows that most type enthusiasts range from "I didn't realize there was that much involved" to "Oh my god, you even named your child after a typeface." (I didn't know that's what they meant by "font family.") But seriously, folks: for those not yet versed in the trials and tribulations contained within passionate pursuit of the perfect sans-serif, typography can be very intimidating.

When I bought DWT 5 -- because I had to, remember -- I expected a tome comparable to the tedious scrolls of a monastery scribe; typography was to be my new religion and I was ok with that. Thankfully, that's not how my experience with DWT played out at all.

First of all, it's actually a book, complete with pleasing cover that isn't obnoxiously heavy and is able to withstand backpack fare. It's solid and smooth and looks good on my shelf -- apparently an improvement over earlier editions. But this is hardly the reason for my enthusiastic review.

The truth of the matter is, the "hands-on" way this book approaches the art of teaching typography is beyond superb. In fact, it's so superb, it makes me want to jump into a rambling anecdote -- so bear with me.

I once had a beyond awful chemistry teacher. Awful because he was dryer than a saltine and refused to get off his wrinkly behind to put some damn liquid over a Bunsen and show us the magic of the science. Don't get me wrong here -- chemistry is and should be treated with academic respect and precision.
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6 of 6 people found the following review helpful By Russell Page on November 20, 2013
Format: Kindle Edition Verified Purchase
Don't buy the Kindle edition. I don't know much about the technology, but it appears Kindle readers perform font substitutions. So none of the font examples in the book work. Curiously, on my Kindle, the oblique font is actually italic, but on my PC the italic font is a sans oblique. The book itself is probably OK, but the Kindle version is a complete travesty. Hint to publishers. Proof read EVERY edition. This should have been still-born - never even shipped. I feel completely ripped off.
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6 of 6 people found the following review helpful By ZOOKS on January 9, 2007
Format: Paperback Verified Purchase
I have used this book for a number of years, along with a number of other books on typography, as primary reading for my Typography 1 class that I teach at a design school. It is an excellent resource for the student who is just starting out and learning the fundamentals of design.
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3 of 3 people found the following review helpful By Eric C. Williams on July 8, 2009
Format: Paperback Verified Purchase
This book covers an amazing amount of ground in relatively few pages. It feels like a whirlwind introduction to the entire universe of typography and type design, and I think it is therefore one of the best primers available on the subject.

For me, this book served as a jumping-off point to delve into more specific areas that I was personally interested in. Other books I have read (Bringhurst comes to mind) assume the reader has some background eduction in the subject. This book will give it to you.

It's also just a beautiful book: It's large, comfortable to hold and read, and set wonderfully.

The book contains a number of projects that seem like they would be useful in a classroom setting, but are of modest value to the individual reader.

Overall, I highly recommend this book, particularly as an introduction to the subject.
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4 of 5 people found the following review helpful By Reed Simon on December 15, 2008
Format: Paperback
James Craig's book "Designing with Type" and companion website proved to be a valuable resource to me this past semester. I have been developing a sequence of graphic design classes moving from "Intro" through "4" level. "Designing with Type" helped me structure the "GD 1" level around typography in a way that both addressed valuable typographic history and allowed for creative opportunities to begin a portfolio. My students were engaged and inspired by the great selection of student work available both in the book and on the website. The handouts were brief and needed adjustment for my particular class's needs, but the concepts were clear, progressive and consistent. My class was challenged and motivated, and I have found enough material to move into a second semester of "GD 2". Focusing on typography in a categorical way at the "GD1" level has helped bring type into students' conscious designing rather than see it as purely decorative. Thanks for the book and the website,
Reed Simon
Assistant Professor, Art
Notre Dame College
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