The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
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Editorial Reviews
From Publishers Weekly
Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"An excellent and useful introduction to the subject." - Milton Glaser"
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful:
5.0 out of 5 stars
A concise, well thought out and easily understood typography text book,
By
This review is from: Designing with Type: A Basic Course in Typography (Fourth (Spiral-bound)
As a professor teaching typography to beginning graphic design students,I find this book well organized and covering all the important aspects of designing with type. This book,if properly used, will give the student of type design a head start on understanding the page layout applications when they start working on the computer. I applaud James Craig for all the thought and organization that he put into this book. For all of you interested in type and type design, rush to buy this book.
14 of 15 people found the following review helpful:
5.0 out of 5 stars
A solid introduction,
By Alfta "Golden Boar Creations www.goldenboar.com" (Michigan, USA) - See all my reviews
This review is from: Designing with Type: A Basic Course in Typography (Fourth (Spiral-bound)
Designing With Type is an excellent introduction to the art of typography. Any student of graphic design should have this book in his/her library. The book is spiral bound which makes it easy to lay flat and examine the many examples of typefaces given.
One of the most valuable aspects of the book is how it takes 5 classic typefaces (Garamond, Baskerville, Bodoni, Century Expanded and Helvetica) and gives examples of each typeface in a large range of point sizes and leadings. Typography owes as much to visual measurement as it does to mechanical measurement. The reader is shown first hand what how the interplay between point size, leading and line length work to make a text readable (or not readable!). The reader cannot help but come away from reading this book having a firm foundation in typographic skills on which to build their own design abilities.
20 of 24 people found the following review helpful:
4.0 out of 5 stars
This is a really good, basic typograpgy book.,
By A Customer
This review is from: Designing with Type: A Basic Course in Typography (Paperback)
This book is generally just the basics of Typography... which is good if you are learning on your own, but if a professor recommends this for a class, borrow it from someone else. You will get exactly out of the book what you get from your Typography lectures.
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Inside This Book
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First Sentence:
The art of designing with type began in the West around 1455 when Johannes Gutenberg perfected the craft of printing from individual pieces of type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
very readable typeface, thick slab serifs, little makes reading, little contrast between the thicks, very legible typeface, typographic expression, oblique stress, bracketed serifs, elegant typeface, condensed letters, typefaces without serifs, designing with type, equal strokes, typesetting methods, classic typefaces, square serif, regular typeface, main strokes, handset type, arranging lines, sans serif typefaces, type designers, clean design, ragged left, fifth possibility Key Phrases - Capitalized Phrases (CAPs): (learn more)
Century Expanded, Type Designing, Max Miedinger, Eduard Hoffmann, After Bodoni, Haas Grotesk, Theodore Lowe, Linn Boyd Benton, Claude Garamond, The Century Magazine, Black Letter, Johannes Gutenberg, Helvetica Neue, Assignment Select New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
The art of designing with type began in the West around 1455 when Johannes Gutenberg perfected the craft of printing from individual pieces of type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
very readable typeface, thick slab serifs, little makes reading, little contrast between the thicks, very legible typeface, typographic expression, oblique stress, bracketed serifs, elegant typeface, condensed letters, typefaces without serifs, designing with type, equal strokes, typesetting methods, classic typefaces, square serif, regular typeface, main strokes, handset type, arranging lines, sans serif typefaces, type designers, clean design, ragged left, fifth possibility Key Phrases - Capitalized Phrases (CAPs): (learn more)
Century Expanded, Type Designing, Max Miedinger, Eduard Hoffmann, After Bodoni, Haas Grotesk, Theodore Lowe, Linn Boyd Benton, Claude Garamond, The Century Magazine, Black Letter, Johannes Gutenberg, Helvetica Neue, Assignment Select New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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