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Designing with Type: The Essential Guide to Typography
 
 
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Designing with Type: The Essential Guide to Typography (Paperback)

~ (Author), William Bevington (Author), Irene Korol Scala (Author) "The art of designing with type began in the West around 1455 when Johannes Gutenberg perfected the craft of printing from individual pieces of type..." (more)
Key Phrases: very readable typeface, thick slab serifs, little makes reading, Century Expanded, Type Designing, Max Miedinger (more...)
4.6 out of 5 stars  See all reviews (36 customer reviews)

List Price: $24.95
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  Hardcover, May 31, 1971 -- $15.99 $3.23
  Paperback, April 30, 2006 $16.47 $14.41 $11.25
  Spiral-bound, February 28, 1999 -- $9.98 $4.40

Frequently Bought Together

Designing with Type: The Essential Guide to Typography + Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) + The Elements of Typographic Style
Price For All Three: $51.17

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  • This item: Designing with Type: The Essential Guide to Typography by James Craig

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  • Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) by Ellen Lupton

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  • The Elements of Typographic Style by Robert Bringhurst

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Editorial Reviews

From Publishers Weekly

Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


Review

"An excellent and useful introduction to the subject." - Milton Glaser"

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Customer Reviews

36 Reviews
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4.6 out of 5 stars (36 customer reviews)
 
 
 
 
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11 of 11 people found the following review helpful:
5.0 out of 5 stars A solid introduction, September 7, 2004
Designing With Type is an excellent introduction to the art of typography. Any student of graphic design should have this book in his/her library. The book is spiral bound which makes it easy to lay flat and examine the many examples of typefaces given.

One of the most valuable aspects of the book is how it takes 5 classic typefaces (Garamond, Baskerville, Bodoni, Century Expanded and Helvetica) and gives examples of each typeface in a large range of point sizes and leadings. Typography owes as much to visual measurement as it does to mechanical measurement. The reader is shown first hand what how the interplay between point size, leading and line length work to make a text readable (or not readable!).

The reader cannot help but come away from reading this book having a firm foundation in typographic skills on which to build their own design abilities.
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18 of 21 people found the following review helpful:
4.0 out of 5 stars This is a really good, basic typograpgy book., October 1, 1998
By A Customer
This book is generally just the basics of Typography... which is good if you are learning on your own, but if a professor recommends this for a class, borrow it from someone else. You will get exactly out of the book what you get from your Typography lectures.
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8 of 8 people found the following review helpful:
5.0 out of 5 stars A concise, well thought out and easily understood typography text book, February 24, 2006
By C. Van Horn (Glen Head, NY) - See all my reviews
(REAL NAME)   
As a professor teaching typography to beginning graphic design students,I find this book well organized and covering all the important aspects of designing with type. This book,if properly used, will give the student of type design a head start on understanding the page layout applications when they start working on the computer. I applaud James Craig for all the thought and organization that he put into this book. For all of you interested in type and type design, rush to buy this book.
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Most Recent Customer Reviews

4.0 out of 5 stars clear, well structured
for a beginner, like me, this is just the right amount of information in each chapter- not too overwhelming and not too basic either.
Published 1 month ago by family man

5.0 out of 5 stars designing with type
Wonderful book & great price. My daughter needed it for class this is her first year in college & it was to expensive
Published 1 month ago by Zaneta Jackson

3.0 out of 5 stars Designing with Type
The item arrived in a short time and is in fair condition. Unfortunately, I don't believe this is the edition I wanted and I believe I checked the listing at the time I bought it... Read more
Published 1 month ago by T. Nelson

1.0 out of 5 stars super slow shipping
the worst and slowest shipping ever on this site. it was beyond rediciolous, I should get a total refund. Read more
Published 1 month ago by Jeffrey

5.0 out of 5 stars VERY HELPFUL & WELL WRITTEN
This book is a comprehensive introduction to designing with type. It may not be advanced enough for the true expert but for most it is extremely helpful. Read more
Published 3 months ago by bradford g wheler

5.0 out of 5 stars A fantastic primer
This book covers an amazing amount of ground in relatively few pages. It feels like a whirlwind introduction to the entire universe of typography and type design, and I think it... Read more
Published 4 months ago by Eric C. Williams

5.0 out of 5 stars great book great condition
The book came on time and in great condition! Very useful illustrations and good information!
Published 5 months ago by J. Rojas

5.0 out of 5 stars Extremely helpful typography book.
This book is easy to understand and read through, as well as being a comprehensive history on typography and different fonts and where they came from. Read more
Published 6 months ago by J. C. Johnson

5.0 out of 5 stars Really easy to understand
Typography is something something always easy to understand right away. there are lots of things to learn and it is easy to get lost in those details. Read more
Published 8 months ago by Tyler Hargrove

5.0 out of 5 stars Great overview of typography!!
I had never taken a Typography class before now and I found that this textbook was very easy to understand. Read more
Published 9 months ago by ash2009

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