Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) by Ellen Lupton |
by Philip B. Meggs
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by Robert Bringhurst
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Typography Workbook: A Real-World Guide to Using Type in Graphic Design by Timothy Samara |
Making and Breaking the Grid: A Graphic Design Layout Workshop by Timothy Samara |
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Editorial Reviews
From Publishers Weekly
Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Paperback edition.
Review
"An excellent and useful introduction to the subject." - Milton Glaser" --This text refers to the Paperback edition.
See all Editorial Reviews
Part textbook and part reference work, the fifth edition of a typographic classic begins with a thumbnail history of the development of written language and ends with a glossary; in between are in-depth looks at five classic typefaces, lessons on designing with text type, display type and color, and plenty of project assignments. Though Craig, the former design director for Watson-Guptill, touches on the way that type design can be akin to fine art, most of his focus is on the subtle ways in which typeface affects "mood," and letter shape and spacing influences readability, emphasis and even meaning. Even though technological advances have made innovative text design ever simpler, readers—of books, brochures, cereal boxes and subway advertisements—still tend to prefer their type to be "invisible"—in other words, "to serve as a quiet vehicle for enhancing the meaning of a text." While best suited for a beginning graphic design student, this clear, readable book should also intrigue those interested in how the look of a sentence has an impact on the way we read it. 100 color and 500+ b&w illus. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Paperback edition.
Review
"An excellent and useful introduction to the subject." - Milton Glaser" --This text refers to the Paperback edition.
See all Editorial Reviews
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First Sentence:
The art of designing with type began in the West around 1455 when Johannes Gutenberg perfected the craft of printing from individual pieces of type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
very readable typeface, thick slab serifs, little makes reading, little contrast between the thicks, very legible typeface, typographic expression, oblique stress, bracketed serifs, elegant typeface, condensed letters, typefaces without serifs, designing with type, equal strokes, typesetting methods, classic typefaces, square serif, regular typeface, main strokes, handset type, arranging lines, sans serif typefaces, type designers, clean design, ragged left, fifth possibility Key Phrases - Capitalized Phrases (CAPs): (learn more)
Century Expanded, Type Designing, Max Miedinger, Eduard Hoffmann, After Bodoni, Haas Grotesk, Theodore Lowe, Linn Boyd Benton, Claude Garamond, The Century Magazine, Black Letter, Johannes Gutenberg, Helvetica Neue, Assignment Select New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The art of designing with type began in the West around 1455 when Johannes Gutenberg perfected the craft of printing from individual pieces of type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
very readable typeface, thick slab serifs, little makes reading, little contrast between the thicks, very legible typeface, typographic expression, oblique stress, bracketed serifs, elegant typeface, condensed letters, typefaces without serifs, designing with type, equal strokes, typesetting methods, classic typefaces, square serif, regular typeface, main strokes, handset type, arranging lines, sans serif typefaces, type designers, clean design, ragged left, fifth possibility Key Phrases - Capitalized Phrases (CAPs): (learn more)
Century Expanded, Type Designing, Max Miedinger, Eduard Hoffmann, After Bodoni, Haas Grotesk, Theodore Lowe, Linn Boyd Benton, Claude Garamond, The Century Magazine, Black Letter, Johannes Gutenberg, Helvetica Neue, Assignment Select New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
What Do Customers Ultimately Buy After Viewing This Item?
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84% buy the item featured on this page: Designing with Type: A Basic Course in Typography |
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5% buy Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) $14.41 |
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4% buy Typography Workbook: A Real-World Guide to Using Type in Graphic Design $16.50 |
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3% buy The Elements of Typographic Style $19.77 |
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