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Designing Web Usability
 
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Designing Web Usability [Paperback]

Jakob Nielsen (Author)
3.9 out of 5 stars  See all reviews (239 customer reviews)

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Book Description

December 30, 1999

Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.


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Editorial Reviews

Amazon.com Review

Creating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow.

This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skillfully isolates for the reader many subtly different challenges that are often mixed together in other discussions. For example, Nielsen addresses the requirements of viewing pages on varying monitor sizes separately from writing concise text for "scanability." Along the way, the author pulls no punches with his opinions, using phrases like "frames: just say no" to immediately make his feelings known. Fortunately, his advise is some of the best you'll find.

One of the unique aspects of this title is the use of actual statistics to buttress the author's opinions on various techniques and technologies. He includes survey results on sizes of screens, types of queries submitted to search portals, response times by connection type and more. This book is intended as the first of two volumes--focusing on the "what." The author promises a follow-up title that will show the "hows" and, based on this installation, we can't wait. --Stephen W. Plain

Topics covered: Cross-platform design, response time considerations, writing for the Web, multimedia implementation, navigation strategies, search boxes, corporate intranet design, accessibility for disabled users, international considerations, and future predictions.

From Library Journal

While everyone wants to design cool web sites, no one wants to think simple and consider whether the design actually accomplishes its goal, which is usually to sell, teach, or entertain. The sole exception is Nielsen, who has made a living speaking and writing about what works and what doesn't work in interactive media. His simple, well-written, and well-illustrated book discusses web usability, page design, content design, site design, intranet design, accessibility for users with disabilities, international use, future directions, and simplicity. Buy more than one copy.
Copyright 2000 Reed Business Information, Inc.

Product Details

  • Paperback: 432 pages
  • Publisher: Peachpit Press; 1 edition (December 30, 1999)
  • Language: English
  • ISBN-10: 156205810X
  • ISBN-13: 978-1562058104
  • Product Dimensions: 9.4 x 6.7 x 0.8 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (239 customer reviews)
  • Amazon Best Sellers Rank: #171,888 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
115 of 116 people found the following review helpful
good but not gospel February 9, 2000
Format:Paperback
I agree with other reviewers, Jakob does present his ideas as Rules You Must Follow, rather than observations or suggestions. On a few things, he offers no data to back up his assertion, and on a couple things I know he's factually incorrect. I also agree that there are a lot of typos in this book, but only if you're observant.

However, what he does present is just great. I like the writing style. I like the example images. For example, when he says to design for "any" screen size, and then shows you 3 screenshots of Web sites that lock themselves into a certain size, that certainly illuminates how stupid some designers can be.

One other point. Jakob is writing for usability, about how people get information. He pays no attention to marketing issues, such as branding, creating product interest, giving the customer a memorable experience, entertainment, etc. It is fine that he concentrates on other areas, but know before you buy the book that you will have to make up you own mind in those areas (at least). For instance, site reports from the Web site I work on show that any time I throw a DHTML "whiz-bang" widget onto the site, the area it is promoting gets a doubling to a quadrupling of traffic. That flies in the face of his "don't use whiz-bang features" philosophy. But I've learned that his data and my data don't always agree. So take Jakob with a grain of salt.

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44 of 47 people found the following review helpful
Format:Paperback
Nielson's book offers a straightforward and intelligent presentation of web design with a keen awareness of the big picture and what actually happens when users visit a web site. All times the practice of simplicity and ease of use are emphasized in page design, navigation, content and overall web site development.

The book is heavy (literally!) with high quality color printing featuring hundreds of web sites to illustrate each of the points discussed. This could be regarded as a serious textbook that takes a deeper cut into the art and science of effective web site design than the more amusing (and also valuable) reads such as "Web Pages that Suck."

Nielson addresses such issues as users with disabilities, the global nature of the web and the implications of multilingual sites, the use of metaphors, and the numerous other issues including download times, URL design, graphics, streaming video vs. downloadable video, site structure, color and text design, and so on. The book really "gets into it" and does not shy away from the nitty, gritty details, using its large quantity of illustrations to fully address each point. While it comes across as heavy handed on some occasions ("Do it this way") where an experienced web designer may see alternatives, this detail provides a great introduction for those new to web design.

This one text effectively captures the most significant topics associated with designing effective web sites that will accomplish the task at hand. Reading it will put the overly zealous gif animators and latest plug-in proponents in touch with the world of the average user. Given some of the hideous web sites I've seen even from Fortune 500 companies with large web development budgets, Nielson's book is a voice of reason and intelligence in an area where hype and flash can cause people to lose sight of their objectives.

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38 of 40 people found the following review helpful
Excellent Baseline Reference January 14, 2000
Format:Paperback|Amazon Verified Purchase
Desigining Web Usability is, overall, an excellent book. I agree with one of the previous reviewers who stated that if you are a seasoned Web designer/developer there is not a ton of information here that is new. But it is nice to have it all in one place and so lavishly presented. The production value of this book is very high and is itself an example of excellent information presentation (albeit in the print world).

The book is especially good for those new to Web site design and usability. I have seen all too often how graphic designers or especially marketing types and executives new to the Web insist on designing a Web page THEY like instead of one usable for the intended audience.

Overall you may not agree with everything Dr. Nielsen says but if you take the basic principles to heart your Web pages will be much better. A key principle is that just because a page looks good does not mean it functions well. Dr. Nielsen will show you how to do that.

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Most Recent Customer Reviews
U-G-L-Y and Dated
I've had my copy since it was published in 1999. I pulled it off the shelf the other day to get into the Way Back Machine and, guess what? Read more
Published 5 months ago by William Corsair
Best book on Web Design
Nielsen explains how to design web pages and backs it up with
the results of real world experience. There are many critiques of
actual web sites.
Published 19 months ago by mnagano
AMAZING!
This book came in pristene condition. It is out of print, but my instructor was AMAZED at what a nice book I received over the net. I've already sung the praises of Amazon. Read more
Published on October 14, 2009 by Jennifer S. Martin
web page design
This book is an excellent resource for basic web design. While it is an older book, it still has much to offer the beginner. The illustrations support the text and aid learning. Read more
Published on June 10, 2009 by Elizebeth A. Murray
THE usability guide!
Jakob Nielsen is the web usability guru and this is the best web usability guide. Read it!
Published on May 30, 2009 by Dmitry N.
A Classic for the Designer: Basic Principles with Historical Examples
A web usability classic from 1999 from the perspective of the designer (not the software developer).

It is excellent in its reasoning; it is nearly ten years old. Read more
Published on March 20, 2009 by ws__
touching subject matter of Website designing
Designing Web Usability by Jakob Nielson is one of the many hundreds of similar books that touch to the subject matter of Website deigning. Read more
Published on December 3, 2008 by Kapil Gupta
Designing Web Usability
This book is a great primer for the novice Webmaster who wants to start obtaining top SEO position. It is also a helpful update for the experienced Webmaster. Read more
Published on November 23, 2008 by W. C. Head
Outdated and no news at all
You wont find anything in this book what general common sense already told you.
Besides it's outoutdated and for this reason all examples are useless.
Published on August 24, 2007 by Werner Von Braun
Very nice book
this is a very good book about web usability and its not a complex kind of book, you start reading it and u dont want to stop it untill you finish it!
Published on May 11, 2006 by Tesso M. Costa
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