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6 of 7 people found the following review helpful:
5.0 out of 5 stars Designing Casinos, December 26, 2010
This review is from: Designing casinos to dominate the competition: The Friedman international standards of casino design (Hardcover)
Designing Casino to Dominate the Competition is essentially an analysis of the design of casinos (location of tables, entrances, amenities, colors in the casino, amount of light, even ceiling height) and how this effects gamblers in their decision to stay in a casino for a period of time. Bill does a good job and gathering the data and presenting it in a reasonable, albeit subjective, argument on how to design a casino to maximize profitability.
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