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Designing mLearning: Tapping into the Mobile Revolution for Organizational Performance Hardcover – February 22, 2011

ISBN-13: 978-0470604489 ISBN-10: 0470604484 Edition: 1st

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Product Details

  • Hardcover: 256 pages
  • Publisher: Pfeiffer; 1 edition (February 22, 2011)
  • Language: English
  • ISBN-10: 0470604484
  • ISBN-13: 978-0470604489
  • Product Dimensions: 6.2 x 0.7 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #420,260 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Mobile is a powerful new tool for supporting organizationalperformance, including a wide-variety of learning opportunitiesincluding innovation, collaboration, research, and design. Mobilegenerates new products, services, and helps solve problems. Whetherproviding needed tools, augmenting learning, or connectingindividuals, mobile devices are empowering individuals andorganizations.

Designing mLearning is a hands-on resource that presentsstep-by-step guidance for designing, delivering, and deployingmobile solutions, covering both the background model and pragmaticconsiderations for successfully navigating mobile projects. Thebook takes an integrated approach to mobile learning regardless ofthe device used. Written by Dr. Clark Quinn, a noted leader in themLearning revolution, Designing mLearning debunks commonly heldmyths about mLearning, defines the myriad opportunities for mobile,contains real-world, illustrative examples, includes implementationconcerns, and places mobile learning in an overall strategicplan.

Designing mLearning is written for instructional designers,developers, media experts, managers, and anyone with responsibilityfor supporting performance in organizations. While the focus is onthe design of solutions, the book addresses the criticalorganizational issues to assist the larger agenda of mobilizing theorganization.

The information outlined in this groundbreaking guide can beapplied across the mobile device spectrum and provides a systematicand integrated suite of conceptual frameworks to guide designers topragmatic and effective solutions.

From the Back Cover

"Quinn takes you by the hand and leads you carefully andcomprehensively through the m-learning maze of devices, models,examples, and designs, at the same time demonstrating that mobilelearning is more than being about learning, but is also aboutperformance."
Jane Hart, founder & CEO, Centre for Learning andPerformance Technologies

"Stop thinking mLearning is miniaturized eLearning. Just asdigital video has enabled entirely new forms of entertainment andcommunication, mLearning enables powerful new (and old) performancesolutions at very low costs. Clark omits the deafening hyperboleand delivers today's best source of clear, complete, and usefulmLearning guidance for us all."
Michael Allen, CEO, Allen Interactions

"The future is mobile. It will rock you more than the web did.And Clark Quinn has written the missing manual."
Jay Cross, CEO, Internet Time, and author, InformalLearning

"Those of us in learning and development know we spend adisproportionate amount of time on formal training, missingopportunities to support workers where real learning occurs: inwork, every day. With a wealth of examples, Clark Quinn provides aclear, useful guidebook for using 21st-century tools to support ourperformers as they enact their work and apply new learning."
Jane Bozarth, Ed.D., author, Social Media forTrainers and Better Than Bullet Points

"Yes, this is a handy book about mobile learning and support.But it's also a thoughtful nudge towards rethinking what we meanwhen we say we are educators."
Allison Rossett, San Diego State University

"Clark Quinn sets the pace for a swift race toward mobileeverything. His thought-leadership and focus on solutions that workmake him the one to watch, to read, and to learn from now!"
Marcia Conner, advisor in business culture andcollaboration, co-author of The New Social Learning: A Guide toTransforming Organization Through Social Media

Customer Reviews

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Most Helpful Customer Reviews

30 of 39 people found the following review helpful By Douglas on November 22, 2011
Format: Hardcover Verified Purchase
This book is awful. It is literally the worst business book I have ever read. The problem with it is simple. The author seems to take delight in saying things in the most obtuse, jargon-filled way possible. it is as if he has written it to prove to himself how darn clever he is.

I am a reasonably intelligent person and am familiar with the subject. I can battle my way through to an understanding of what he is getting at, but the book takes 3 times as long to read as it should and could easily be one third the length. Here is an example:

Under the heading: A Formal Learning Argument

Re-contextualize-Providing the concept applied to more contexts facilitates abstracting the concept and defining the breadth of application. By seeing what remains constant and what varies, we can discern what is inherent in the structure versus what is tied to the context. In short, we are facilitating transfer. This really helps when the concept has a broad area of application. Looking for more situations in which the knowledge would be useful(or where discrimination is critical, where it is not applicable) would be valuable.

You can fight your way through this book but there is really not much there so don't bother.
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2 of 2 people found the following review helpful By Jason Haag on May 8, 2013
Format: Hardcover Verified Purchase
This book helped me to realize that Mobile learning should NOT be merely viewed as a replacement, an alternative, or as a new addition to existing training delivery methods. It should be thought of as a complimentary way to augment or enhance all types of learning. Many organizations are now incorporating mobile devices into their learning environment, but they should be thinking how mobile learning can not only support their overall strategy for training but also used for improving performance.

The book is generally geared toward learning practitioners and those looking to leverage mobile devices for organizational performance support and learning. However, many types of professionals without a learning or human performance background would also find this book to be an eye-opening experience.

I must admit I'm long overdue on this review! I actually read the book when it was first published, but since then have also found myself regularly picking it off of the bookshelf again to reference many of the excellent concepts and principles articulated by Clark Quinn. I also own the digital version of the book through Amazon so I can use it as a quick reference on my mobile devices!

The author covers the basics of mobile learning, but takes the reader to a much deeper level of understanding by providing practical examples and real business use cases as well as reflective questions at the end of each chapter. This book is both an advanced introduction and useful reference if you're simply interested in the new opportunities for improving workplace learning and performance.
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1 of 3 people found the following review helpful By Aaron Silvers on June 26, 2012
Format: Hardcover Verified Purchase
I need to start this review with a caveat: I'm a fan of Clark Quinn since his previous book, Engaging Learning, fell into my lap when I was a technology director for an eLearning vendor many moons ago. I'm also happy to call on him as a personal friend and, sometimes, a critic. So I finally get to return the favor and review his book, Designing mLearning: Tapping Into the Mobile Revolution for Organizational Performance.

I'm of the opinion that Quinn has authored the first definitive text on the subject of mobile learning. It is not (thankfully) exhaustive; rather, I believe it is the best encapsulation of the space as it is emerging. Where Engaging Learning was a book of great ideas, Designing mLearning is far more broadly accessible and useful. The material here would easily serve as a primer for any project manager in charge of developing general content for mobile platforms, regardless of its instructional intent. I would also argue that anyone looking to get started in developing a mobile application of any stripe (even outside of a "learning" context) would find much direction here.

More than delivering a tome filled with facts and figures (though there are wonderful factoids that will no doubt be useful in lots of contexts), Quinn advocates a particular design aesthetic in his approach to producing instructional and performance supporting content for mobile devices, as he writes in Chapter 3, "Our goal is letting us do what our brains do well and [provide] support for what our brains do not do well."

My favorite takeaway from Designing mLearning is the notion of the "augmented human." Quinn writes that "mLearning is about augmenteing our learning--and our performance.
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0 of 1 people found the following review helpful By Rebecker on December 8, 2012
Format: Kindle Edition Verified Purchase
Thank you Clark! Great general info and specifics on how to think through a mobile strategy. I'm using this to help me implement mobile in DoD! in fact, I have to go back and read through the last half of the book again so we make sure to think through the right possibilities.
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More About the Author

Clark Quinn, Ph.D., integrates creativity, cognitive science, and technology to deliver engaging and effective strategies and solutions to learning, knowledge and performance needs for business, education, government, and the not-for-profit sectors. Dr. Quinn has led the design of award-winning online content, educational computer games, and websites, as well as adaptive, mobile, and performance support systems. A recognized scholar, he also has an international reputation as a speaker. Clark works for clients in organizational learning strategy as a founding member of the Internet Time Alliance and in learning experience design via Quinnovation.