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Destination Benchmarking:
 
 
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Destination Benchmarking: [Hardcover]

M  Kozak (Author)

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Book Description

0851997457 978-0851997452 November 12, 2003 First
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism

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About the Author

Metin Kozak, School of Tourism and Hospitality Management, Mugla University.

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Inside This Book (learn more)
First Sentence:
Before moving into evaluating the relevance of the benchmarking theory to international tourist destinations, and their development and management, a brief introduction to the general theory of benchmarking needs to be provided. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
destination benchmarking research, destination benchmarking study, comparison with other destinations, repeat tourists, benchmarking literature, other similar destinations, destination competitiveness, destination performance, benchmarking theory, tourist satisfaction, benchmark elements, destination managers, destination authorities, generic destination, elaboration derived, benchmarking investigation, partner destination, destination management, gap analysis model, tourism suppliers, competitiveness set, quality grading systems, destination attributes, sample destinations, benchmarking refers
Key Phrases - Capitalized Phrases (CAPs): (learn more)
External Quantitative, Balearic Islands, Blue Flag, External Qualitative, Department of National Heritage, Green Globe, Definitely Most, Confederation of British Industry, European Individual, International Individual, Ministry of Tourism
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