Japan's expertise in technology, design and engineering is responsible for some of the most advanced and desirable consumer products. Names such as Sony, Sharp, Honda, Yamaha and Canon have acquired legendary status in our contemporary culture. This volume examines and celebrates the manufactured precision and technical virtuosity of mass-produced Japanese products that we use and see in everyday life but whose complexity of invention we may only partly understand and appreciate. After briefly outlining the story of how Japan came to dominate the world of high-quality mass-manufacturing, the book shows how Japanese manufacturers constantly strive to invent new forms and to perfect existing technologies. Andrew Davey also identifies the qualities found in traditional Japanese aesthetics - minimalism, elegance, simplicity, symmetry, workmanship and clearly expressed function - and demonstrates how these values inform the modern products.
Book Description
Editorial Reviews
From the Publisher
* Examines the manufacturing precision and technical virtuosity of Japanese mass-produced products.
* Follows the Integration of traditional Japanese aesthetics Into modern, highly technical products.
* Explores latest products related to the fields of artificial Intelligence and robotics.
* 334 color illustrations
About the Author
Andrew Davey is Creative Director of TKO Design, a London-based international design company that he founded in 1990. He and his team have multidisciplinary experience, working with companies such as Alcatel, Honda, NEC, Kokuyo and Sanyo, designing consumer and professional products.
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