Detective Marketing: Creative Common Sense in Business [Illustrated] [Paperback]

Stefan Engeseth (Author), Magnus Eriksson (Illustrator), Jan Cederquist (Foreword)

Book Description

ISBN-10: 9163113899 | ISBN-13: 978-9163113895 | Publication Date: August 1, 2003 | Edition: illustrated edition

"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection." CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY "Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward." BRAND REPUBLIC "Totally crap!!!" ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is, Detective Marketing can help you grow. ABOUT THE AUTHOR: Stefan Engeseth has been called everything from consultant to chaos pilot. A well known lecturer and writer, Stefan has built a solid reputation as a sort of 'Jonathon Livingston Seagull' of the business world. Over the years, he has worked with such diverse companies as Letsbuyit.com and the Swedish Postal Service. He has held over 500 lectures and workshops internationally at corporations and academic institutions attended by the University of Stockholm, Pace University (New York), IIU, IIR, BMW, J Walter Thompson, Leo Burnett, Daimler Chrysler, Ericsson, Berghs School of Communication, Public Relations and Pharmacia Corporation. He has also taken part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. He writes articles for international business magazines.

Editorial Reviews

Review

Engeseth’s ideas are radical 2000s’ evolution -- All About Branding

In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. -- Claes Andréasson, Director, Absolut Akademi, The Absolut Company

Some really good example of business metapors. -- Tompeters!

Straightforward thinking. It's thought-provoking. His taking the Peppers' One-to-One philosophy a step forward. -- Brandrepublic

Swedish business bible -- Brand Strategy

From the Publisher

One Year Ahead of Coca-Cola

Engeseth’s ideas often literally make news. His reflections about distribution, are a case in point. In our digital world many goods still make several laps around the world before they reach the consumer. His solution: distribute goods such as milk and Coca Cola directly to the consumer’s kitchen faucet. A pipe dream? Coca Cola didn’t seem to think so. One year after the publication of his book, The Coca-Cola Company announced a pilot project for just such a Coke on tap alternative in New York.

See all Editorial Reviews

Product Details

• Paperback: 180 pages
• Publisher: Stefan Engeseth Publishing; illustrated edition edition (August 1, 2003)
• Language: English
• ISBN-10: 9163113899
• ISBN-13: 978-9163113895
• Product Dimensions: 9 x 6 x 0.4 inches
• Shipping Weight: 9.1 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #5,890,962 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

5.0 out of 5 stars Don't highlight while reading . . ., August 4, 2003

By 

Tom Asacker "Author, Opportunity Screams" (Manchester, NH United States) - See all my reviews

This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)

or the pages in this enlightening little book will be wet with color. Instead of searching for insights in the thousands of books on marketing, branding and innovation, simply read - and reread this one. And then use those insights to grow your brand and to make a difference in other people's lives.

1 of 3 people found the following review helpful:

5.0 out of 5 stars This is soooo GOOD!, November 16, 2001

By 

Jack Hansen (Stockholm) - See all my reviews

This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)

If you wonder where successfull nordic companies such as Absolut Vodka and IKEA get their inspiration from, I can tell you: It's all in this great book! Page after page the author gave me ideas to put my own business into higher levels. Stefan Engeseth, I love your book! It's too bad you can't be my every day colleague.

0 of 2 people found the following review helpful:

5.0 out of 5 stars Every page a gem, December 5, 2002

By 

Jack Yan (Wellington, New Zealand) - See all my reviews
(REAL NAME)   

This review is from: Detective Marketing: Creative Common Sense in Business (Paperback)

If you're expecting a traditional, fat business book, look elsewhere. If you're expecting a get-rich book with the five points to instant wealth, look elsewhere. You need an open mind, a inquisitive nature and a brain. With Detective Marketing, it's as though Stefan Engeseth has distilled and concentrated all the marketing gems - including plenty with a social conscience and pleasing consumers - into this one book. Flip open any spread and there's a nugget of information for the reader to get inspired by and develop further. Stefan advocates everything from oneness with the consumer to ideas that properly tie a brand to its core attitude. I'm proud to know the author, whom I met professionally after I read this book. An inspiration in print as he is in person.

Stefan: how about Detective Marketing II? We'd like more of your genius!