Customer Reviews

Detective Marketing: Creative Common Sense in Business

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or the pages in this enlightening little book will be wet with color. Instead of searching for insights in the thousands of books on marketing, branding and innovation, simply read - and reread this one. And then use those insights to grow your brand and to make a difference in other people's lives.

If you wonder where successfull nordic companies such as Absolut Vodka and IKEA get their inspiration from, I can tell you: It's all in this great book! Page after page the author gave me ideas to put my own business into higher levels. Stefan Engeseth, I love your book! It's too bad you can't be my every day colleague.

If you're expecting a traditional, fat business book, look elsewhere. If you're expecting a get-rich book with the five points to instant wealth, look elsewhere. You need an open mind, a inquisitive nature and a brain. With Detective Marketing, it's as though Stefan Engeseth has distilled and concentrated all the marketing gems - including plenty with a social conscience and pleasing consumers - into this one book. Flip open any spread and there's a nugget of information for the reader to get inspired by and develop further. Stefan advocates everything from oneness with the consumer to ideas that properly tie a brand to its core attitude. I'm proud to know the author, whom I met professionally after I read this book. An inspiration in print as he is in person.

Stefan: how about Detective Marketing II? We'd like more of your genius!