|Amazon Price||New from||Used from|
Once upon a time, the "King of Beers" ruled the worldBudweiser controlled 52 percent of the U.S. beer market, and Anheuser-Busch was the world's top brewer. Then, economic hardship fell upon the land of milk and honey (and baseball, apple pie, and Chevrolet), and the King became a pawn that easily fell into the hands of foreign interests. Today, the Great American Lager is no more. Anheuser-Busch's fairy tale is over, and as Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon details, the legendary company collapsed in spectacular fashion. How it all played out behind the scenes is the real storyand it's one people should get used to hearing as foreign companies set their sights on America's most popular brands, taking advantage of a weakened American economy and preying on American corporations that have for far too long viewed themselves as "too big to be taken over."
In the summer of 2008investment bank Bear Stearns had already collapsed; lenders Fannie Mae and Freddie Mac were teetering on the verge of insolvency; financial services firm Lehman Brothers would soon declare the largest bankruptcy in U.S. history; and Anheuser-Busch had just received a takeover bid from foreign brewing giant InBev. As Dethroning the King describes, InBev's timing wasn't just lucky; it was perfect.
Anheuser-Busch, which had been ruled for decades by iron-fisted scion August A. Busch III, had just handed the reins to his son, August A. Busch IVand young August's leadership was drawing lukewarm reviews from investors and even his own board of directors. Americans all across the country, meanwhile, were too distracted by their imploding personal finances to be concerned about Anheuser-Busch's fate. Many Americans had never even heard of global brewing behemoth InBev, and they didn't realize Budweiser had come under foreign attack until it was too late.
On November 18, 2008, the stock of Anheuser-Busch, known for its "BUD" ticker symbol, stopped trading, and one of America's oldest, most beloved brands lost its American-owned status. In Dethroning the King, Julie MacIntoshthe U.S. Mergers and Acquisitions Correspondent who led the Financial Times's coverage of the takeover of Anheuser-Buschtakes you behind the scenes to tell the inside story of the King of Beers' 150-year rise to power and its seven-week fall from grace. --This text refers to the Hardcover edition.
It's a realistic description of events that include personal agendas of board directors and management tangled with power struggle of father and son.Published 24 minutes ago by luisa pulido
Really good and interesting book on the theme. Well done research, with loads of information on the story and the parties involved!Published 2 months ago by Caio Malufe
The author pulls her information from many named and unnamed sources but in the process gets very wordy and repetitive. Read morePublished 5 months ago by Rob Greger
Great story but author lacked depth and analysis. It could be rewritten better. It was not the best piece of business journalism that I would read. Very average, indeed.Published 9 months ago by nishant
Very important book on the evolution of American industry, in this case how the world's most valuable brand with 50% domestic market share became vulnerable to take-over and was... Read morePublished 9 months ago by john purcell
In my opinion, the Third was responsible for the takeover of A-B, not the Fourth. Unbelievable spending during the Third's watch after ousting his own father - may have been the... Read morePublished 10 months ago by bookworm
I wanted to read this book because I have one family member who married into the beer business & another whose father-in-law worked & retired as an engineer for... Read morePublished 11 months ago by Deborah Poppe
A good read. This book is purely business and lifts the veil of myth that the captains of industry have created. Read morePublished 11 months ago by Regina Collins