Do you know the two most important questions the CEO expects you to answer when you walk through the door? Do you know what the most powerful influencers of executive decision making are? What are the most important things the boss needs from you, constantly? Just how do you get to the table? What does it take to be a trusted advisor? What does being strategic really mean? Strategy remains one of the more mysterious aspects of achieving success. For many, being a strategist and trusted advisor to top management and leaders is considered to be the highest level of professional practice. James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, is a strategist's strategist. During this 53-minute program, he will present many of his powerful methodologies. Every day, Jim coaches, teaches, and counsels trusted advisors to be more strategic to think and work at higher levels of competence and influence, with a management perspective. He coaches, teaches, and guides senior executives in their operational strategies, too. This professional development CD is about how to develop the management-oriented mindset, behaviors, and attitudes that attract management s attention and get you invited earlier into the decision-making process . . . before all the decisions have been made by the high-priced lawyers and outside consultants. There are seven distinct disciplines. It is also about how to get the boss to listen and incorporate your advice into the planning, execution, follow-up, and evaluation of major business activities and decision making. Here are some of the questions this program will address: 1. How do you engage a boss who doesn't communicate or care? 2. How do you engage a boss who knows it all? 3. How do you get to the table? 4. How do you stay at the table? 5. How can you get better control of the boss? 6. How can you have true influence over the boss? 7. What does it mean to think differently? 8. How do you get called in before all of the decisions are made? 9. What do you do once you get to the table? 10. What can you do to keep from getting shot down by the lawyers and management consultants? 11. What are some of the questions you should be prepared to answer? 12. What is strategy? What isn t strategic? 13. What is a manager's mindset? 14. Who are these people we call CEOs? During this intensive and energetic presentation, Jim will help you look inside yourself to identify how much of a strategist you may already be and what you have to accomplish to indeed become a truly effective strategic advisor. The titles of the tracks on this CD are: 1. Introduction 2. Strategy Is 3. Terrorism Is an Act of Communication 4. Strategy: The Crucial Element of Leadership 5. Leadership Is a Verbal Skill 6. Develop a Management Perspective 7. Strategy and Stuff 8. Strategy Further Defined 9. Optimism and Pragmatism 10. They Have Nothing to Do 11. State the Obvious 12. Strategic Suggestion Tests 13. Recommendations on the Spot 14. Using Management Language 15. Integrated Marketing 16. Reputation Management 17. The Power of Mom 18. Study Leaders 19. Get the Facts 20. What's Not Strategic 21. Be Memorable 22. Linear Thinking 23. Your Brain 24. Minds of Mush 25. Become an Advocate 26. There Is No School for CEOs 27. Management Decision Making 28. When the Boss Calls 29. Concluding Comments
Book Description
Editorial Reviews
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I'm thoroughly enjoying your CDs for a few reasons. One, you have a warm presentation style. Second, you are very tangible in how you present the points and related outcomes. As soon as I finish them this week, I'll promote them internally. I appreciate your work on behalf of the PR community. --President/COO, Seattle Public Relations Agency
Wanted to let you know that I have been playing your 3 CDs in my car almost daily and have fine-tuned my business, given your guidelines. Your CDs have been a blessing! --New Jersey Public Relations Consultant
Wanted to let you know that I have been playing your 3 CDs in my car almost daily and have fine-tuned my business, given your guidelines. Your CDs have been a blessing! --New Jersey Public Relations Consultant
About the Author
James E. Lukaszewski (loo-ka-SHEV-skee) advises, coaches, and counsels the men and women who run large corporations and organizations. The bulk of his practice is in the Western Hemisphere, although he helps clients in most parts of the world. He is an expert in managing and counteracting tough, touchy, sensitive corporate communications issues. He is frequently retained by senior management to directly intervene and manage the resolution of corporate problems and bad news. The situations he helps resolve often involve conflict, controversy, community action, or activist opposition. The fastest growing portion of his practice involves civil and criminal litigation. His clients will tell you that he is a pragmatist and straight shooter. He is a teacher, thinker, coach, and friend with the unique ability to help executives look at problems from a variety of principled perspectives. He teaches clients how to think through and strategize in new ways and to take appropriate, highly focused, ethically appropriate action. He is one of the few who can and truly does coach CEOs. He is a prolific author (several books, hundreds of articles), lecturer (corporate, college and university), trainer, counselor, and public speaker. His 1992 book, Influencing Public Attitudes: Strategies that Reduce the Media s Power, remains a classic work in the field of direct communication. More recently, the Public Relations Society of America published his 4-volume Executive Action Crisis Communication Management System: War Stories and Crisis Communication Strategies, An Anthology; Crisis Communication Planning Strategies, A Workbook; Crisis Communication Plan Components and Models: Crisis Communication Management Readiness; and Media Relations During Emergencies, A Guide. Since 1994, he has published 25 monographs on critical communication subjects. He is an internationally recognized speaker on crisis management, ethics, media relations, public affairs, and reputation preservation and restoration. Visiting his Web site, www.e911.com, is like attending the University of Crisis Management. An accredited member of the International Association of Business Communicators (ABC) and the Public Relations Society of America (APR), Mr. Lukaszewski is a member of the PRSA's College of Fellows (Fellow PRSA) and Board of Ethics & Professional Standards. He is recognized by the Society of Corporate Compliance and Ethics as a Certified Compliance and Ethics Professional (CCEP) and is a member and speaker for ASIS International (American Society for Industrial Security). He is a civilian advisor to several federal agencies. He lectures annually at the U.S. Marine Corp's East Coast Commander's Media Training Symposium and was the second recipient of its Drew Middleton Award. He is affiliated with New York University's School of Continuing and Professional Studies, a guest lecturer at Columbia University, and a member of the Ancell School of Business Dean's Advisory Council, Western Connecticut State University. He is the recipient of Ball State University's 2004 National Public Relations Achievement Award, 2004 Patrick Jackson Award for Distinguished Service to PRSA, 2005 PR News Lifetime Achievement Award, 2006 Lloyd B. Dennis Distinguished Leadership Award, and named 2007 Minnesota Metropolitan State University Alumnus of the Year and 2007 Practitioner of the Year by the Southern New England chapters of the PRSA. His biography is listed in Marquis Who s Who in America, and included in Contemporary Legends of Public Relations, a book published by Grand Valley State University in 2007. His name also appeared in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose, and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis.
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