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15 of 16 people found the following review helpful:
1.0 out of 5 stars Too thin in content to be useful, April 26, 2000
By A Customer
This review is from: How to Develop and Manage Successful Distributor Channels in World Markets (Hardcover)
One of the few books that I found so far dealing with the exciting world of exporting products through distributors. Rather superficial in cultural content, overly detailed and unrealistically specific in calculating costs and margin-structures. Not really worth the rather high price.
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How to Develop and Manage Successful Distributor Channels in World Markets
How to Develop and Manage Successful Distributor Channels in World Markets by William C. Fath (Hardcover - December 28, 1995)
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