Develop Your NLP Skills (3rd edition) [Paperback]

Andrew Bradbury (Author)

Book Description

Publication Date: July 28, 2006

Explains how to use Neuro-Linguistic Programming (NLP) techniques as a tool for effective communication in business situations such as sales and negotiation.

Editorial Reviews

Review

"as a first reader and for those interested in the possibility of applying nlp to their practice, the book is good value for money." newscheck "an easy reference manual - the information is set out clearly in short chapters, broken into even shorter sections examines how people percieve situations, and other people, and uses that to encourage the reader to improve their own perception in terms of language and actions." personnel today

About the Author

Andrew Bradbury is a social psychologist with over 20 years of experience of designing and delivering training courses. He is the author of Successful Presentation Skills and Develop Your NLP Skills.

Product Details

• Paperback: 151 pages
• Publisher: Kogan Page; 3rd edition (July 28, 2006)
• Language: English
• ISBN-10: 0749445580
• ISBN-13: 978-0749445584
• Product Dimensions: 0.8 x 5.5 x 8.5 inches
• Shipping Weight: 8.5 ounces
• Average Customer Review: 3.7 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,023,531 in Books (See Top 100 in Books)

More About the Author

Hi
Welcome to the Amazon page for Andrew Bradbury.

Like many writers, Andy has had a mixed career, and much of what he has learned along the way has fed into his books.

Starting with a degree in social psychology, Andy's first job after leaving university was setting up and running a Personnel and Training department for a light engineering company. He went on from there to jobs such as tutoring at a "Sixth Form College" (students aged 16 and over) and trainer, course designer and training manager in the Systems Integration division of a large telecomms company. He has also held a few of the "traditional" filler jobs such as restaurant washer-up, post office sorter and film extra

Alongside "the day jobs" Andy has studied General Semantics, for his teaching work, and Neuro-Linguistic Programming (he has qualifications at both Practitioner and Master Practitioner levels), for his business activities and for life in general. He also has qualifications in hypnosis and hypnotherapy which he has used over the years in his work with a few, selected clients.

Andy's published work includes five books and numerous magazine and newspaper articles on computing-related subjects, magazine articles on training/presentation skills, two books on business skills, and a substantial website (Honest Abe's NLP Emporium at http://www.bradburyac.mistral.co.uk) which deals with the field of NLP and related subjects.

On the subject of Amazon, Andy says:
"I particularly like the 'Look Inside' feature that Amazon provides. It's almost like being in a bookshop and being able to get a detailed impression of what a book is like - the layout, the style of writing, the Table of Contents and so on. That means that potential buyers don't have to be totally reliant on other people's opinions. They can see for themselves whether a book is the sort of thing they are looking for.
"I strongly recommend that anyone considering buying one of my books make use of this excellent feature."

Customer Reviews

Most Helpful Customer Reviews

45 of 47 people found the following review helpful:

5.0 out of 5 stars Best NLP book for the busy reader, October 21, 2005

By 

Andy Smith "Change specialist - coachingleade... (Manchester, United Kingdom) - See all my reviews

This review is from: Develop Your Nlp Skills (Creating Success) (Paperback)

The best thing about this book is its brevity. If that sounds like damning with faint praise, it isn't. So many books about NLP are lengthier than they need to be, making it hard for a busy working person to find the time and motivation to get through them.

This book is different. It's written by someone with practical management experience, who recognises that are motivated by a need to find solutions to common business problems, rather than by a fascination for the minutiae of NLP.

So it's written in a chatty, accessible style, in short chapters and headed paragraphs. It's organised by area of application, rather than by NLP technique. There are chapters on building relationships, presentations, discipline, appraisals, motivation, negotiation, sales and meetings among other relevant topics.

Nevertheless, the book covers most of the NLP basics: presuppositions, representational systems, rapport, well-formed outcomes, metaprograms, chunking, anchoring, and (most of) the Meta Model.

There are plenty of examples, tips for using NLP in the real world, and a handy glossary of NLP terms. All presented inside 140 pages.


It's gone straight onto the reading list for my NLP Practitioner students. There's no higher praise than that!

23 of 24 people found the following review helpful:

5.0 out of 5 stars A good book that just got better, July 25, 2004

By 

PJ (USA) - See all my reviews

This review is from: Develop Your Nlp Skills (Creating Success) (Paperback)

I bought my first copy of this book about 6 or 7 years ago when it was called 'NLP for Business Success'. A few years back there was a new edition, with the new title, and its about 40 per cent longer than the original. So I got that one too.

I think the book is a really useful introduction to using NLP in the workplace.
In the first place I like it because it doesn't tell you a whole lot of things you can already find in other NLP books - it sticks to what you need to know for business use.
And in the second place it tells you HOW to use NLP at work, it doesn't just throw you some techniques and expect you to figure them out, which is all I found in some other more expensive books on this subject.

I have found both versions very useful in all sorts of situations (negotiations, sales and more) and I regularly recommend it to colleagues at work. And to you.

17 of 18 people found the following review helpful:

5.0 out of 5 stars Really powerful intro to NLP in business, August 8, 2006

By 

Diogeneze "diogeneze" (UK) - See all my reviews

This review is from: Develop Your NLP Skills (3rd edition) (Paperback)

I think this is an excellent introduction to NLP. Because its well written and easy to read, it has explanations in the glossary of any the words newcomers might not understand so its easy to understand even if your a complete newbie, and like Andy Smith says its quite short (even though it seems like it is now longer than the edition Andy was writing about.)

Despite some of the criticisms of NLP that I've seen around, there is nothing in this book that looks anything like pseudoscience or Scientology or magic. And I couldn't find anything about visual managers or phrenology-like diagrams.
(There are some smiley faces in one chapter but they arent anything to do with phrenology are they?)
Instead it is a really useful, straight forward guide to using NLP, and specially in businesses. In fact according to Science Digest -

"NLP could be the most important synthesis of knowledge about human communications to emerge since the sixties."

The book is actually made up of two parts. The first 16 chapters deal with things like the NLP presuppositions and various NLP methods and techniques. All of these chapters have exercises at the end, called checkpoint actions, so you can try out what you've just learned about. I found that very useful as it allows you to put the NLP ideas into practise right away. Chapters 17-24 explain how the techniques can be used in all kinds of situations such as sales, negotiations and appraisals with each situation having its own chapter.

This is a great book with lots of interesting ideas about how to understand and communicate better with other people, even in situations which could otherwise be difficult. I highly recommend it.