Customer Reviews

Developing Business Strategies, 6th Edition

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4 star:		(1)
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Unless you know where your company is going, chances are it won't get very far in today's global marketplace. That's why every business needs the strong vision and keen sense of direction that come from the development, evaluation, and implementation of business strategies-and why every business owner or manager should have Developing Business Strategies, David A. Aaker's classic and comprehensive guide to strategic planning, now in its fifth edition.

Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company. Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to:

* Conduct a structured external and internal analysis of a business with confidence * Develop sustainable competitive advantages by creating assets, competencies, and strategies * Make strategic investment decisions to generate growth * Organize to support strategies * Compete strategically in hostile, growth, and global contexts.

As compact and easy to use as ever, this new Fifth Edition offers new or revised sections on current topics such as strategic uncertainty, buyer hot buttons, shifting customer priorities, strategy as options, paradigm shifts, organizational stubbornness, and brand equity. You'll also find up-to-date research and fresh examples on economic value analysis, competitor image, total quality management, reengineering, the virtual corporation, and more-plus a set of useful sample planning forms to help guide you through the strategy development process.

Whether you're a business owner, manager, or planning executive, the key to your company's success is in Developing Business Strategies.

David A. Aaker is the E. T. Grether Professor of Marketing Strategy at the Haas School of Business Administration at the University of California at Berkeley. He is the author of numerous articles and ten books on strategy, including Marketing Research, Fifth Edition (Wiley) and Managing Brand Equity. His books have been translated into eight languages. Professor Aaker is an active consultant and speaker in the United States, Europe and South America.

Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Malaysian Borneo. He holds a Master's degree in International Business and Management from the Westminster Business School in London.

This book is one of the best for strategy framework and methodology formulation. It is also very useful for case interviews. I believe that every management consultant and related professionals should own a copy, and hope that it would be incorporated into the MBA curriculum of the top B-Schools for strategic management.

I enjoyed reading this book which I found to be fascinating and enlightening. The book describes strategy and its role in ensuring that organisations achieve their mission. It is a comprehensive book on various aspects of strategy including the need to focus on customer needs, environmental analysis, knowledge management, strategy formulation, strategic positioning, strategy implementation, forecasting technologies, alliances, creative thinking, design as strategy, downstream business models, global leadership, among other informative topics.

The book is well written, well presented and easy to follow and understand. It is very practical and with many good examples and case studies. I would strongly recommend managers at all levels to read this interesting, practical and insightful book on strategy. The book is also useful and handy for strategy consultants and students doing an MBA or other postgraduate studies in business.

Great book for those who have a business background. Some of the concepts could get a bit confusing but you can always google what you don't understand to get a good understanding. My professor is using it as a base for Strategic Management class.

Very good book for an overview of business strategy. Provides some great concepts and offers plenty of diagrams that can be applied to many situations across the board.

There are no straight how to books on business strategy. It is a theoretical concept. This book is great at helping you consider all the major variables that drive situations and strategies.

Highly recommend it.

This is a very useful guide in developing business strategy, which you could plam and implement it step by step!! I just scanned it and not finish yet, so..I can't give any further comment, but somehow I do keep it in my briefcase and read it during my lunch time..!! Don't miss it!!

This product was exactly what I ordered, it shipped in good time and arrived new just as the site said. It contains some interesting points about strategies in business and is relevant to a wide range of audiences. A quality read overall.

A "must have" for Management Consultants in Strategy.

John Courtney
Managing Director
www.strategyconsultinglimited.co.uk

David Aaker's writing style, in addition to the content, is exceptional. I feel as if I am in one of his UC classes. This is the closest I will get to that. I live in Chicago!!

AFTER READING THIS AND SOME OTHER BOOKS FROM THE PROFESSOR DAVID A. AAKER, I'VE BECOME BETTER AT DOING MY MARKETING JOB.