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Developing Global New Products: Challenges to United States Competitiveness

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An extrememly helpful picture of new product development at the time of the growing globalization of world markets. Many U.S companies were afraid to embrace this new concpt--particuarly in new product development International had always been treated as a separate department--something isolated in a sense from the domestic operation. Today most forward U.S. companies are completely global in their outlook all the way from the way they are orgnaized down to the way they devlope products for world markets.At the time this study was done, the U.S. was behind other countries in recognizing globaliztion and in many ways this had an adverse effect on our abilty to compete globally. This book gives me an in depth picture of this point in time for new product development.