Developing International Markets: Shaping Your Global Presence (PSI Successful Business Library) [Illustrated] [Paperback]

Gerhard Kautz (Author)

Book Description

Publication Date: January 25, 1998 | Series: PSI Successful Business Library

An easy to follow phased approach to prepare your company for the global marketplace--providing decision gates at each critical stage in the process.

Editorial Reviews

About the Author

Gerhard Kautz has marketed for small to medium-sized companies for 17 years in more than 40 countries throughout the world. A resident of Ottawa, Canada, Kautz is president of the international marketing consulting company, GWEM Systems Limited.

He is the author of the book, "Exporting" and has written several magazine articles. He has also authored and presented technical papers on client company products at international conferences. In addition to being interviewed on radio and television, Kautz has been a speaker at organizations and universities on the subject of international marketing.

Product Details

• Paperback: 340 pages
• Publisher: Oasis; illustrated edition edition (January 25, 1998)
• Language: English
• ISBN-10: 1555714331
• ISBN-13: 978-1555714338
• Product Dimensions: 7.8 x 5.1 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,424,789 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

4.0 out of 5 stars Basic, critical considerations for entering foreign markets., July 20, 1999

By A Customer

This review is from: Developing International Markets: Shaping Your Global Presence (PSI Successful Business Library) (Paperback)

This book is a very useful, if broad, guidebook for entering into global markets - sort of an International Business 101. It covers all of the necessary bases for planning to take a business overseas. It's heavy on exambles from the Middle East, but will help anyone develop a market entry strategy on the highest level for any foreign country.