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4 of 4 people found the following review helpful:
4.0 out of 5 stars
Basic, critical considerations for entering foreign markets.,
By A Customer
This review is from: Developing International Markets: Shaping Your Global Presence (PSI Successful Business Library) (Paperback)
This book is a very useful, if broad, guidebook for entering into global markets - sort of an International Business 101. It covers all of the necessary bases for planning to take a business overseas. It's heavy on exambles from the Middle East, but will help anyone develop a market entry strategy on the highest level for any foreign country.
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Developing International Markets: Shaping Your Global Presence (PSI Successful Business Library) by Gerhard Kautz (Paperback - January 25, 1998)
Used & New from: $4.83
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