Developing And Managing a Successful Payment Cards Business [Hardcover]

Jeff H. Slawsky (Author), Samee Zafar (Author)

Book Description

ISBN-10: 0566086484 | ISBN-13: 978-0566086489 | Publication Date: November 30, 2005

The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. "Developing and Managing a Successful Payment Cards Business" offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.

Editorial Reviews

About the Author

Jeff Slawsky is one of the bankcard industry's true pioneers. He developed and implemented the first ever frequent flyer credit card product and the first ever chip based loyalty card. He has held senior positions with HSBC, Bank One and Bank of Boston, and now works as an independent consultant to the global financial services industry. He teaches at the Visa Bankcard Business School in the UK and has done so for the past ten years. He is also a faculty member at the American Bankers Association's (ABA) Bankcard Management course. Jeff lives in Boston. Samee Zafar has worked for many years as a management consultant advising large financial institutions in Europe and North America. He has held leadership positions with PricewaterhouseCoopers and Scient Consulting in London and New York and now works as an independent consultant to banks and card companies all across the globe. Samee has published several articles in leading industry publications and is a regular speaker at industry conferences and seminars. He lives in London.

Product Details

• Hardcover: 202 pages
• Publisher: Gower Pub Co (November 30, 2005)
• Language: English
• ISBN-10: 0566086484
• ISBN-13: 978-0566086489
• Product Dimensions: 9.6 x 7 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #970,901 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

4.0 out of 5 stars Excellent Resource, September 14, 2009

By 

Donald Nadeau "Timeshare Broker Sales" (Tampa, FL) - See all my reviews
(REAL NAME)   

This review is from: Developing And Managing a Successful Payment Cards Business (Hardcover)

Great overview of the card business. An excellent resource for setting up a card business from all aspects, including marketing, accounting, sales, and operations. This book is geared toward the credit side of this space, and although my interests are on the debit side, it still provided alot of "nuts and bolts" ideas on how to launch the business.
Don Nadeau

1 of 2 people found the following review helpful:

5.0 out of 5 stars Good Overview of the Card Business, January 12, 2011

By 

C. Bair "Chuck B" (Orlando, FL United States) - See all my reviews
(REAL NAME)   

This review is from: Developing And Managing a Successful Payment Cards Business (Hardcover)

This book provides a complete view of the card business which I found very useful. It shows how the different parts of the business are connected and work together. Marketing chapters offer good pragmatic advice. The finance section breaks down the P & L and identifies what costs are important and why. It is essential reading if you work for or planning to work for a card issuer. Unfortunately, the merchant acquiring side is not sufficiently covered. It provides a global perspective - hence it does not recommend vendors (as another reviewer expected) - as these are very different in different markets. The emerging payments section needs to be updated though especially with the advent of mobile payments. Still, despite the limitations I have not found a better source to learn about the card industry at the international level.

0 of 1 people found the following review helpful:

4.0 out of 5 stars Payment Card Business, June 24, 2010

By 

Oscar Galvez "big-o" (Miami, Fl) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Developing And Managing a Successful Payment Cards Business (Hardcover)

Good book to use a referecne for teaching a course in bankcard industry. I think it is overpriced a bit.