Developing And Managing a Successful Payment Cards Business [Hardcover]

Jeff H. Slawsky (Author), Samee Zafar (Author)

Editorial Reviews

Product Description

The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. "Developing and Managing a Successful Payment Cards Business" offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.

About the Author

Jeff Slawsky is one of the bankcard industry's true pioneers. He developed and implemented the first ever frequent flyer credit card product and the first ever chip based loyalty card. He has held senior positions with HSBC, Bank One and Bank of Boston, and now works as an independent consultant to the global financial services industry. He teaches at the Visa Bankcard Business School in the UK and has done so for the past ten years. He is also a faculty member at the American Bankers Association's (ABA) Bankcard Management course. Jeff lives in Boston. Samee Zafar has worked for many years as a management consultant advising large financial institutions in Europe and North America. He has held leadership positions with PricewaterhouseCoopers and Scient Consulting in London and New York and now works as an independent consultant to banks and card companies all across the globe. Samee has published several articles in leading industry publications and is a regular speaker at industry conferences and seminars. He lives in London.

Product Details

• Hardcover: 202 pages
• Publisher: Ashgate Publishing; illustrated edition edition (November 30, 2005)
• Language: English
• ISBN-10: 0566086484
• ISBN-13: 978-0566086489
• Product Dimensions: 9.6 x 7 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Bestsellers Rank: #121,779 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Excellent Resource, September 14, 2009

By	Donald Nadeau "KBO Card Services" (Orlando, FL) - See all my reviews (REAL NAME)

This review is from: Developing And Managing a Successful Payment Cards Business (Hardcover)

Great overview of the card business. An excellent resource for setting up a card business from all aspects, including marketing, accounting, sales, and operations. This book is geared toward the credit side of this space, and although my interests are on the debit side, it still provided alot of "nuts and bolts" ideas on how to launch the business.
Don Nadeau

4.0 out of 5 stars Payment Card Business, June 24, 2010

By	Oscar Galvez "big-o" (Miami, Fl) - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: Developing And Managing a Successful Payment Cards Business (Hardcover)

Good book to use a referecne for teaching a course in bankcard industry. I think it is overpriced a bit.