Customer Reviews

Developing And Managing a Successful Payment Cards Business

5 star:		(1)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

Great overview of the card business. An excellent resource for setting up a card business from all aspects, including marketing, accounting, sales, and operations. This book is geared toward the credit side of this space, and although my interests are on the debit side, it still provided alot of "nuts and bolts" ideas on how to launch the business.
Don Nadeau

This book provides a complete view of the card business which I found very useful. It shows how the different parts of the business are connected and work together. Marketing chapters offer good pragmatic advice. The finance section breaks down the P & L and identifies what costs are important and why. It is essential reading if you work for or planning to work for a card issuer. Unfortunately, the merchant acquiring side is not sufficiently covered. It provides a global perspective - hence it does not recommend vendors (as another reviewer expected) - as these are very different in different markets. The emerging payments section needs to be updated though especially with the advent of mobile payments. Still, despite the limitations I have not found a better source to learn about the card industry at the international level.

Good book to use a referecne for teaching a course in bankcard industry. I think it is overpriced a bit.

The book has a good history of payment cards, from Bank Americard up to the present day.
After that, it goes downhill fast. There is almost no useful information.
Most of the explainations are so vague or self evident they are useless.

After reading the chapter on infrastructure, I still do not know what hardware or software
is needed to process orders, or where to obtain it. Nor do I know how to find a card producer,
or a security consultant. I do not know what data is on the magnetic stripe, other than
"card holder account information".

I do know that the internet is important for payment cards!

To bad I actually underlined words, otherwise I could sell this thing back to Amazon!