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Developing a Market Orientation 1st Edition

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ISBN-13: 978-0761916925
ISBN-10: 076191692X
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Comment: Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Product Details

  • Hardcover: 328 pages
  • Publisher: SAGE Publications, Inc; 1 edition (April 16, 1999)
  • Language: English
  • ISBN-10: 076191692X
  • ISBN-13: 978-0761916925
  • Product Dimensions: 9.3 x 6.3 x 1 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #15,991,006 in Books (See Top 100 in Books)

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Format: Paperback Verified Purchase
Well, it's ok, and some of these essays provide some insight about 'what on earth is MO', 'how to measure it', and 'what are the antecedents and consequences of MO', and so on. I bought it because of the request by one of my class. But, in general it's worth the money, because most of them are the workpapers that have never been publicly released and are different with the publications that have been derived from these original pieces.
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