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Developing a Market Orientation Paperback – April 13, 1999

3 out of 5 stars 1 customer review

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$77.00 FREE Shipping. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


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About the Author

Deshpande is Sebastian S. Kresge Professor of Marketing at Harvard Business School.
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Product Details

  • Paperback: 328 pages
  • Publisher: SAGE Publications, Inc; 1 edition (April 13, 1999)
  • Language: English
  • ISBN-10: 0761916938
  • ISBN-13: 978-0761916932
  • Product Dimensions: 6.1 x 0.7 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,971,189 in Books (See Top 100 in Books)

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Well, it's ok, and some of these essays provide some insight about 'what on earth is MO', 'how to measure it', and 'what are the antecedents and consequences of MO', and so on. I bought it because of the request by one of my class. But, in general it's worth the money, because most of them are the workpapers that have never been publicly released and are different with the publications that have been derived from these original pieces.
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Developing a Market Orientation
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