Aiming to help managers and engineers in industry hone their competitiveness in the global marketplace, this book shows how to develop new products quickly and cost-effectively, using a programme of quality planning incorporating the latest "Total Quality Management" techniques. The book provides information on the systematic planning and introduction of new products to the marketplace, including detailed coverage of every facet of product development, programme management, marketing, engineering, manufacturing, purchasing, quality assurance and supplier involvement From preventative total quality issues, statistical methods, techniques for reducing product development time and the use of market research to reliability testing/design verification, tooling and equipment, advertising and promotion, and continuous improvement planning, this guide should supply the information a company requires to develop high-quality products that satisfy its customers' needs.
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