Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition) [Paperback]

Randy Bobbitt (Author), Ruth Sullivan (Author)

Book Description

Publication Date: July 13, 2008 | ISBN-10: 0205569900 | ISBN-13: 978-0205569908 | Edition: 2

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

Editorial Reviews

From the Back Cover

Developing the Public Relations Campaign: A Team-Based Approach, 2/E

Randy Bobbitt, University of West Florida

Ruth Sullivan, Marshall University

Developing the Public Relations Campaign takes you step-by-step through the process of developing a successful public relations campaign. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model.

 

This text introduces a three-step process of planning, implementation, and evaluation that accurately describes the campaign development process used in the real world. Practical exercises and case studies in every chapter guide you through the development of your own public relations campaigns.

 

Features of the New Edition:

• Emphasizes the team project approach — compatible with the competitive agency model as well as other forms of team projects — to further your skills in group work and reflect the reality of the practice.
• Uses a practical, service-learning approach to bring the real worldinto the classroom and give you real, applicable experience.
• Addresses interactive media in a new chapter, ensuring you become familiar with the most current methods for conducting public relations campaigns, including the Internet, podcasting, and social media.
• Includes a sample campaign, “Tracking the Case: College Students and Credit Card Debt” to clearly illustrate concepts discussed throughout the text.
• Offers at least one case study per chapter, including salient issues such as Hurricane Katrina, the 2006 Duke Lacrosse case, the movie “We Are Marshall,” and the 2007 tragedy at Virginia Tech.

Product Details

• Paperback: 288 pages
• Publisher: Allyn & Bacon; 2 edition (July 13, 2008)
• Language: English
• ISBN-10: 0205569900
• ISBN-13: 978-0205569908
• Product Dimensions: 9.1 x 6.9 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #325,658 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

3.0 out of 5 stars No complaints here, September 13, 2010

By 

Erika L. Minjarez "E Minjarez" - See all my reviews
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Amazon Verified Purchase

This review is from: Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition) (Paperback)

The book is good. There is good information in it, but I wouldn't have bought it if I didn't need it for school. That being said, it is a nice book to have. It's supplemental to what I'm learning, and that's about it.

0 of 3 people found the following review helpful:

5.0 out of 5 stars All that I needed and more!, February 15, 2009

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Kristyn A. Shaw - See all my reviews
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Amazon Verified Purchase

This review is from: Developing the Public Relations Campaign: A Team-Based Approach (2nd Edition) (Paperback)

This order shipped super fast just in time for a major test in my class, which I aced..Thank you soooo much. I appreciate it!