Developing Questions for Focus Groups (Focus Group Kit) [Paperback]

Richard A. Krueger (Author)

Book Description

Publication Date: July 24, 1997 | ISBN-10: 0761908196 | ISBN-13: 978-0761908197 | Edition: 1

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.

Editorial Reviews

About the Author

Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing.

Product Details

• Paperback: 128 pages
• Publisher: Sage Publications, Inc; 1 edition (July 24, 1997)
• Language: English
• ISBN-10: 0761908196
• ISBN-13: 978-0761908197
• Product Dimensions: 10.1 x 6.9 x 0.4 inches
• Shipping Weight: 9.8 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #544,260 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Excellent Resource!, August 26, 2011

By 

Gregory G. Greer - See all my reviews
(REAL NAME)   

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This review is from: Developing Questions for Focus Groups (Focus Group Kit) (Paperback)

Page 7, as I recall, provided "10 classic focus group questions." I based my twenty planned focus group questions on this. This is the perfect tool if you are a novice planning on conducting your own focus group. This was important for me since this relates to my master's thesis. Highly recommended!

3 of 5 people found the following review helpful:

2.0 out of 5 stars Shame on you Richard Krueger!, March 21, 2009

By 

Easy Writer - See all my reviews

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This review is from: Developing Questions for Focus Groups (Focus Group Kit) (Paperback)

This is a slim book - 100 pages total. Pages 83-100 are copies of discussion guides Richard Krueger has used in the past. Curiously, the questions are not insightful and don't even use many of the question formats suggested in the book.

That leaves about 80 pages of actual text, or really just 68 pages once you ignore the blank pages and nearly blank pages at the end of each chapter. $45 for a 68-page book is absolutely shameful.

And what's in those 68 pages? To be honest, not much. It covers what most beginning moderators already know. Actually, it covers LESS than they already know. I was started how swiftly each chapter ended, having only covered a few topics and offering very little that was new. I was sourly aware of all the knowledge I had about asking question that was NOT in the book and wondered, if the author is so experienced, why he was being so stingy with the advice.

Richard Krueger should be terribly ashamed of putting out such a lazy piece of work on such an important topic.