Customer Reviews

Developing Questions for Focus Groups (Focus Group Kit)

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Page 7, as I recall, provided "10 classic focus group questions." I based my twenty planned focus group questions on this. This is the perfect tool if you are a novice planning on conducting your own focus group. This was important for me since this relates to my master's thesis. Highly recommended!

This is a slim book - 100 pages total. Pages 83-100 are copies of discussion guides Richard Krueger has used in the past. Curiously, the questions are not insightful and don't even use many of the question formats suggested in the book.

That leaves about 80 pages of actual text, or really just 68 pages once you ignore the blank pages and nearly blank pages at the end of each chapter. $45 for a 68-page book is absolutely shameful.

And what's in those 68 pages? To be honest, not much. It covers what most beginning moderators already know. Actually, it covers LESS than they already know. I was started how swiftly each chapter ended, having only covered a few topics and offering very little that was new. I was sourly aware of all the knowledge I had about asking question that was NOT in the book and wondered, if the author is so experienced, why he was being so stingy with the advice.

Richard Krueger should be terribly ashamed of putting out such a lazy piece of work on such an important topic.