Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library) [Paperback]

David K. Stotlar (Author)

Book Description

Publication Date: December 2004 | ISBN-10: 1885693575 | ISBN-13: 978-1885693570 | Edition: 2nd

In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside the world of sport management to explain how to build a marketing plan that works. Drawing on his own comprehensive experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement an effective sport marketing plan, including analysis of current trends and a new 'Best Practices' section to conclude each chapter. With this latest edition of "Developing Successful Sport Marketing Plans", students as well as professionals can use this definitive, well-tested protocol to construct their own successful marketing plans.

Editorial Reviews

From the Publisher

This title, Developing Successful Sport Marketing Plans, comes with a free Professor Packet, if the book is adopted for use in a high school, undergraduate, or graduate course or employee training seminar. The Professor Packet is a PowerPoint slide presentation designed to enhance the classroom experience. The Packet contains questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. Call F.I.T. at 304.599.3483 for information to or receive a Professor Packet. --This text refers to an out of print or unavailable edition of this title.

About the Author

Dr. David K. Stotlar teaches sport marketing and sport law. He has published over 50 articles in professional journals and has written several textbooks and book chapters on sport marketing, fitness risk management, and sport law. He has made many presentations at national and international professional conferences. On several occasions, he has served as a sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy. He has conducted international seminars in sport management and marketing for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, the Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sport Federation, the Bahrain Sport Institute, the government of Saudi Arabia, the South African National Sports Congress, and the Association of Sport Sciences in South Africa. Dr. Stotlar's contribution to the profession includes an appointment as coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 1999-2001. He previously served as chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation, and Dance. He also served as a board member and, later, as president of the North American Society for Sport Management.

Product Details

• Paperback: 137 pages
• Publisher: Fitness Information Technology; 2nd edition (December 2004)
• Language: English
• ISBN-10: 1885693575
• ISBN-13: 978-1885693570
• Product Dimensions: 10.8 x 8.3 x 0.3 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 2.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,256,804 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

2.0 out of 5 stars Too basic, September 28, 2001

By A Customer

This review is from: Developing Successful Sport Marketing Plans (Sport Management Library) (Paperback)

The title seemed very promising but unfortunately I was not impressed. It just barely touches the areas of work that need to be done in a marketing plan with a sports perspective. Anyone who wants to work on a marketing plan for their sports organisation will find it vague at the very best.

4 of 4 people found the following review helpful:

1.0 out of 5 stars Agree, April 1, 2007

By 

Dizzy Trout (midwest) - See all my reviews

This review is from: Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library) (Paperback)

First edition of this book was a disappointing investment. Would not under any circumstances look at this 2nd edition.

0 of 3 people found the following review helpful:

4.0 out of 5 stars Developing Successful Sport Marketing Plans, November 18, 2008

By 

Serenity (Illinois) - See all my reviews

This review is from: Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library) (Paperback)

The text came on time and in the condition that was as promised. Great seller!