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Developing Successful Marketing Strategies (AMA Marketing Toolbox)

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Developing Successful Marketing Strategies (AMA Marketing Toolbox) [Paperback]

Allan Sutherlin (Author), David Parmerlee (Author)

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Developing Successful Marketing Strategies (AMA Marketing Toolbox)

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Book Description

Publication Date: November 1992 | Series: AMA Marketing Toolbox

Developed as part of the American Marketing Assocation Toolbox series, Developing Successful Marketing Strategies leads readers through the critical task of creating marketing strategies that get results and improve the bottom line.

--This text refers to the Hardcover edition.

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About the Author

David Parmerlee is a marketer with more than 20 years of experience at companies such as Anheuser-Busch, Pitney Bowes, and Ernst & Young.

--This text refers to the Hardcover edition.

Product Details

Paperback: 182 pages
Publisher: NTC Business Books (November 1992)
Language: English
ISBN-10: 0844235806
ISBN-13: 978-0844235806
Product Dimensions: 10.9 x 8.4 x 0.7 inches
Shipping Weight: 1.2 pounds
Amazon Best Sellers Rank: #5,692,127 in Books (See Top 100 in Books)

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