Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high school sports, to college programs, to the professional leagues, everyone seems to want to be involved in sports sponsorship. This is because sponsorship had the potential to deliver advertising messages more effectively than established advertising channels. Through sponsorship packages, sport activities and corporations can create symbiotic relationships that are greater than the sum of the separate entities. This unique book guides the reader through each step of planning, designing, pricing, and implementing successful, winning sport sponsorship packages. Key topics include the background of sponsorship, recent controversies, identifying and investigation potential sponsors, image objectives, sales objectives, hospitality, employee morale, cross-promotion, grassroots community-based sponsorship, agents and agencies, stadium naming, collateral support, pricing, relative value and competitive market strategies. And of course, there's a chapter on how to prepare the perfect cover letter to lead to a winning proposall
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||
Book Description
Editorial Reviews
From the Publisher
In F.I.T.'s latest effort to add dimension to our publications, we now offer Professor Packets to supplement several of our bestselling Sport Management Library textbooks. Each Professor Packet is a collection of PowerPoint slides designed to enhance the classroom experience. They contain questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. The Professor Packet is available free to professors who adopt the text for use in a high school, undergraduate, or graduate school course, or an employee training seminar. Contact F.I.T. for more details.
About the Author
David K Stotlar
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Best solutions for finding sponsorhip,
By George Costopoulos (Belfast, Ireland) - See all my reviews
This review is from: Developing Successful Sport Sponsorship Plans (Sport Management Library) (Paperback)
It is the most straight forward book if you are looking to succed a professional agreemnet with a sponsor or looking for the issues that you must think when preparing a sponsorship plan. Easy to read and with many details.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
First Sentence:
Sponsorship, in its essence, is based on mutual exchange between a sport entity and a corporation (Copeland, Frisby, & McCarville, 1996; McCarville & Copeland, 1994). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
developing various sections, virtual signage, sponsorship plan, sport marketers, sponsorship proposals, ambush marketing, sport sponsorship, corporate criteria, sponsorship rights, sponsorship activities, sponsorship packages, sponsorship arrangements, sponsorship agreement, following sheets, sport management, sponsor needs, sport marketing, endorsement contracts, sport organizations, sponsorship program Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Olympic Fact File, Los Angeles, Another Chance Foundation, American Express, Major League Baseball, Salt Lake City, Full Purchase, National Olympic Committees, Sports Illustrated, Adolph Coors Company Sports Sponsorship Criteria, Olympic Organizing Committees, Swimming News, Swimming World, Atlanta Games, Discount Purchase, International Olympic Committee, National Governing Bodies, World Cup, Federal Trade Commission, Lady Foot Locker, Little League, Sponsor Needs Worksheets, Team Handball, Home Depot New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Sponsorship, in its essence, is based on mutual exchange between a sport entity and a corporation (Copeland, Frisby, & McCarville, 1996; McCarville & Copeland, 1994). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
developing various sections, virtual signage, sponsorship plan, sport marketers, sponsorship proposals, ambush marketing, sport sponsorship, corporate criteria, sponsorship rights, sponsorship activities, sponsorship packages, sponsorship arrangements, sponsorship agreement, following sheets, sport management, sponsor needs, sport marketing, endorsement contracts, sport organizations, sponsorship program Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Olympic Fact File, Los Angeles, Another Chance Foundation, American Express, Major League Baseball, Salt Lake City, Full Purchase, National Olympic Committees, Sports Illustrated, Adolph Coors Company Sports Sponsorship Criteria, Olympic Organizing Committees, Swimming News, Swimming World, Atlanta Games, Discount Purchase, International Olympic Committee, National Governing Bodies, World Cup, Federal Trade Commission, Lady Foot Locker, Little League, Sponsor Needs Worksheets, Team Handball, Home Depot New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
See all 7 books this book cites
2
books
cite this book:
- Fundamentals of Sport Marketing (Sport Management Library), 2nd Edition by Brenda G. Pitts in Front Matter, and Back Matter
- Sports Marketing (Global Marketing Perspectives) by Howard Schlossberg in Back Matter
- The Olympic Games: The First Thousand Years by M. I. Finley on page 75
- Developing Successful Sport Marketing Plans, Second Edition (Sport Management Library) by David K. Stotlar in Back Matter
- Sport Marketing by Bernard James Mullin in Back Matter
See all 7 books this book cites
- Economics of Sport (Sport management library) by Ming Li in Front Matter
- Media Relations in Sport (Sport Management Library) by Allan Hall in Front Matter
Books on Related Topics
(learn more)
|
|
What Other Items Do Customers Buy After Viewing This Item?
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product).
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
