Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library) [Paperback]

David K. Stotlar (Author)

Book Description

ISBN-10: 1885693567 | ISBN-13: 978-1885693563 | Publication Date: December 2004 | Edition: 2nd

In this updated edition, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyzes of the latest sponsors and athlete endorsements, as well as a new 'Best Practices' section to conclude each chapter. With this latest edition of "Developing Successful Sport Sponsorship Plans", students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.

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About the Author

Dr. David K. Stotlar teaches sport marketing and sport law. He has published over 50 articles in professional journals and has written several textbooks and book chapters on sport marketing, fitness risk management, and sport law. He has made many presentations at national and international professional conferences. On several occasions, he has served as a sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy. He has conducted international seminars in sport management and marketing for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, the Mauritius National Sports Council, the National Sports Council of Zimbabwe, the Singapore Sports Council, the Chinese Taipei University Sport Federation, the Bahrain Sport Institute, the government of Saudi Arabia, the South African National Sports Congress, and the Association of Sport Sciences in South Africa. Dr. Stotlar's contribution to the profession includes an appointment as coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 1999-2001. He previously served as chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation, and Dance. He also served as a board member and, later, as president of the North American Society for Sport Management.

Product Details

• Paperback: 133 pages
• Publisher: Fitness Information Technology; 2nd edition (December 2004)
• Language: English
• ISBN-10: 1885693567
• ISBN-13: 978-1885693563
• Product Dimensions: 10.9 x 8.3 x 0.4 inches
• Shipping Weight: 15.2 ounces
• Amazon Best Sellers Rank: #684,490 in Books (See Top 100 in Books)

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