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3.0 out of 5 stars
Do you work in Formula 1? If not, you don't need this book.,
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This review is from: Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library) (Paperback)
If you do work in Formula 1, you also don't need this book since you should already know what you are doing.Lets not kid ourselves thinking this book is gonna get the budget you need for your kid to clime the motorsport latter form karting and up. Real advertising sponsorship only happens at the top in F1, and its getting worse and worse by the year. Not even all the teams in F1 are fueled by legit business minded advertising motivated sponsorship. 99% of Motorsport is fueled by passion and ego of mega rich people! |
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Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library) by David Kent Stotlar (Paperback - Dec. 2004)
Used & New from: $6.99
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