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Developing Successful Sport Marketing Plans Paperback – April 1, 2009


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From the Publisher

This title, Developing Successful Sport Marketing Plans, comes with a free Professor Packet, if the book is adopted for use in a high school, undergraduate, or graduate course or employee training seminar. The Professor Packet is a PowerPoint slide presentation designed to enhance the classroom experience. The Packet contains questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. Call F.I.T. at 304.599.3483 for information to or receive a Professor Packet. --This text refers to an out of print or unavailable edition of this title.

About the Author

Dr. David K. Stotlar teaches on the University of Northern Colorado faculty in the areas of sport marketing, sponsorship, and event management. He has had more than 60 articles published in professional journals and has written several textbooks and book chapters in sport management and marketing. He has made numerous presentations at international and national professional conferences, and on several occasions he has served as a consultant. Dr. Stotlar was selected by the United States Olympic Committee as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy and served as a venue media center supervisor for the 2002 Olympic Games. He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member and later as President of the North American Society for Sport Management.
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Product Details

  • Series: Developing Successful Sport Marketing Plans
  • Paperback: 128 pages
  • Publisher: Fitness Info Tech; 3 edition (April 1, 2009)
  • Language: English
  • ISBN-10: 1885693842
  • ISBN-13: 978-1885693846
  • Product Dimensions: 10.9 x 8.4 x 0.3 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #538,279 in Books (See Top 100 in Books)

Customer Reviews

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This book has everything you need to understand the fields of sports marketing and how to to develop marketing strategies.
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By Denise Miller on November 15, 2014
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Text for a class.
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0 of 1 people found the following review helpful By Jeff Babl on February 12, 2014
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Was a required textbook, overpriced for very little information. Just a money grab by any authors, experience is better than any textbook.
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