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1 of 2 people found the following review helpful:
1.0 out of 5 stars
Over the hill,
By
This review is from: Developing a Winning Marketing Plan (Wiley Series on Business Strategy) (Hardcover)
1987. That says it all. The world has changed since William Cohen wrote this how-to book. He warns us to have only one typist type up the plan. (Typist?) He doesn't discuss changes in the marketplace. Outsourcing is rare. There's little about developing the right mix of product and service. There's nothing on educating the customer. Or maintaining the customer relationship over time. I can't really imagine anyone but really lazy professors keeping this turkey alive.
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Developing a Winning Marketing Plan (Wiley Series on Business Strategy) by William Alan Cohen (Hardcover - Apr. 1987)
Used & New from: $0.01
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